Introducing New Email Dashboard
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Email dashboard helps the marketer to analyse their audience that have been targeted through email campaigns.
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![]() Sunburst & Popular Day/TimeSunburst (Email recipient engagement) and Popular Day/Time (based on email opens and clicks) are the key highlights of the dashboard apart from the email overview (Results) section.
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Campaign SummaryThe email dashboard gives the snapshot of overall total opens and clicks for given duration and its relative performance (in terms of % change) with previous period. Overall email campaigns analysis (i.e. sent, delivered, opened, clicked) can be viewed as a time-series campaign trend that can be grouped w.r.t. day, week or month which may help the marketer to visualise cyclic trend at periodic intervals. It also provides an in-depth analysis in terms of domain, browser, OS and device distribution which is calculated based on the email opens.
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Contact SummaryThe dashboard also shows the overall email contacts trend which is bifurcated into total contacts, contacts added, contacts lost.
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![]() MiscellaneousTags performance w.r.t open rate and click rate, Recent broadcasts, Popular links are other highlights of the dashboard. User can see the entire click-map and detailed email report of a particular campaign present in the Recent broadcast section.
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Note: Now the calculations in the entire dashboard are based on total opens, total clicks, etc. All widgets have drag-drop ability |
For more details, feel free to contact - [email protected].or call 022-66628081
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