Activity Pairing
The pairing between two activities is as follows -
| Activity - Start | Activity - End | Use Cases |
|---|---|---|
| Product Search | 1.Lead Submitted 2.Product view 3.Add to cart | Use Case: Looking for goa package search as part of product search and applied on a booking and given my details as lead. Marketing Promotion: If user is not added as lead then send BPN personalized message to send lucrative offer on goa package. Example: Dear (Ankur) You were looking for (goa package) holiday. Other Use Cases : A user is searching for a product but isn't showing any further interest such as viewing any product in particular. Solution : A recommendation Browser push consisting of some other product similar to the product searched with better price/offer/rating will help to generate interest in purchasing the recommended product. |
| Product View | 1.Lead Submitted 2.Add to cart | Use Cases : 1.A first time user is viewing some products but is not signing up to purchase the product. Solution : Send a BPN with a personalised offer/coupon encouraging the user to signup 2.A user is viewing certain products but is not adding them to cart Solution : Send a Browser push consisting of those very product/products along with a coupon/offer will help pushing down the user further down the purchase funnel. Send a Browser push consisting of some other product with better price/offer/rating will help to generate interest in purchasing the recommended product. |
| Add to cart | 1. Checkout 2. Remove from cart 3. Cart expiry | Use case : A user adds products to cart but isnt checking out for sometime. Solution : Send a browser push notification after sometime consisting of the products abandoned along with a coupon code will help in recovering the cart at that very instance. |
| Lead submitted | Product Purchase | Use Case : A user Signs up on your website.After signing up the user is not taking any further action such as viewing product/category. Solution : Send a Browser push consisting of products with better price/offer/rating will help to generate interest in purchasing the recommended products. Send a browser push notification consisting of a thank-you note along with a coupon code for first purchase will help in engaging the newly added user even further. |
| Add to Wishlist | Add to Cart | Use Case - Client want to send wishlist reminder push notification to users who have added product to wishlist but not take further action (add to cart) within specified time. |
| Add to Cart | Product Purchase | Use Case - Marketer want to send push notification to users who have added products into the cart but not done 'product purchase' within specified time. |
Digestified emails are supported by five system activities, namely:
PRODUCT SEARCH
PRODUCT VIEW
LEAD SUBMITTED
CHECKOUT
ADD TO CART
Read more about popular use-case in Smartech:
Cart abandonment via Journey
How to send digestified emails from Cart Abandonment Flow?
Updated over 4 years ago