App push notification personalization

You can personalize your app push notification message based on customer attributes or activities done by the users.

a)Attribute personalization

To include any attribute in the text we should put the attribute name in the format
Text [attribute ] Text
E.g. Hi [NAME], here is an offer for you !!
for a person named Ram, would be displayed as :
Hi Ram, here is an offer for you !!.
You can assign multiple attributes to create a great personalized campaign

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Note

1. Attribute based personalization is available for both broadcast as well as journey campaigns.
2. You can personalize following fields:
   • Title
   • Message
   • Landing page Deeplink/URL
   • Subtitle field
   • Rich media - Image URL
   • Action Buttons

b) Activity personalization

To include any activity in the text we should put the activity payload in the format
[payload]
Please note: smartech can display only payload at a time,if more than one payload are there then latest payload will be displayed
E.g. Hi , you have items worth [sales_price], left in the cart
would be displayed as
Hi, you have items worth Rs 500 , left in the cart ,
when items worth Rs 500 are in the cart.

You can use such multiple activities to create a great personalized experience.

📘

Note

1. Activity based personalization is available for only journey campaigns. It is not available for Broadcast campaigns
2. You can personalize following fields:
   • Title
   • Message
   • Landing page Deeplink/ URL
   • Subtitle field
   • Rich media - Image URL
   • Action Buttons