Using STO

Send Time Optimisation is a ML based campaign. Basis on user's historic behaviour and data, Smartech will predict and send at the prefered open time for a user, resulting in better open rates. These campaigns will be executed across 24 hour.

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Note

STO only works on regular email campaigns.
To enable this feature please contact [email protected]
The Send Time Optimisation algorithm training duration is 24 hrs (max)

Note,

• Predictable count is the count of users who STO is predicted by the STO algorithm.
• Control Group users and unpredictable users will receive this campaign at Default Date & Time
• End time will be automatically calculated 24 hours from start time

Insights
The STO output will be visible in email stats section.

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To enable this feature please contact [email protected]