Using STO
Send Time Optimisation is a ML based campaign. Basis on user's historic behaviour and data, Smartech will predict and send at the prefered open time for a user, resulting in better open rates. These campaigns will be executed across 24 hour.
Note
STO only works on regular email campaigns.
To enable this feature please contact [email protected]
The Send Time Optimisation algorithm training duration is 24 hrs (max)
Note,
- Predictable count is the count of users who STO is predicted by the STO algorithm.
- Control Group users and unpredictable users will receive this campaign at Default Date & Time
- End time will be automatically calculated 24 hours from start time
Insights
The STO output will be visible in email stats section.
To enable this feature please contact [email protected]
Updated about 6 years ago