Send Time Optimisation in Email
Send Time Optimisation is a ML based campaign. Basis on user's historic behaviour and data, Smartech will predict and send at the prefered open time for a user, resulting in better open rates. These campaigns will be executed across 24 hour.
Note
STO only works on regular email campaigns.
To enable this feature please contact [email protected]
The Send Time Optimisation algorithm training duration is 24 hrs (max)
![Screenshot (12).png 1360](https://files.readme.io/101e5b0-Screenshot_12.png)
Note,
- Predictable count is the count of users who STO is predicted by the STO algorithm.
- Control Group users will receive the email according to default date & time whereas unpredictable users will receive this email after 24 hrs time from start time
- End time will be automatically calculated 24 hours from start time
![PREVIEW-2.png 923](https://files.readme.io/50316ab-PREVIEW-2.png)
Insights
The STO output will be visible in email stats section.
![Screenshot (13).png 1360](https://files.readme.io/1f4070a-Screenshot_13.png)
Criteria for enabling AIML based Send time Optimisation
STO Model Considers campaigns for last 3-month
To Activate STO on Panel, following criteria should be satisfied:
- At least 10 Broadcast Campaigns should be there in last 3 months
- Overall Open Rates of those Campaigns should be greater than 5%
- Minimum user count on the panel should be greater than 10,000
To enable this feature please contact [email protected]
Updated over 4 years ago