Glossary

A

Abuse/Spam (Email)

It is the count of email that is marked as SPAM by the contact.

Active Users (Email)

It is count of distinct users that have opened at least one email in the given duration.

App Installs

It is count of contacts who have launched the app for the first time after installation on a given day or in a given duration.

Attribute

Attribute is a detail of the Contact in the List. Name, age, address, email ID, mobile number, etc. are what we call as Attributes of the contacts.

Anonymous Contact
The Contact whose primary key attribute value is not available in Smartech is an Anonymous Contact.

B

Browser Push Notifications

These are clickable messages that appear on the browser page when the Contact subscribes to receiving these notifications. These can be sent even when the Contact is not active on your website, and no contact information is required. Hence this is a means of offsite engagement for anonymous as well as identified contacts.

Browser Distribution

It the browser-wise distribution (chrome, mozilla, safari, etc) of contacts that have been targeted by the marketer in the given duration. For email channel, it is calculated based on email open, whereas for browser push notification, it is calculated based on the delivered messages.

Browser Distribution (Email)

It is the browser-wise distribution (chrome, mozilla, safari, etc) of contacts that have opened the emails targeted by the marketer in the given duration.

Blocked (BPN)

It is count of contacts who have not allowed the Browser Push Notifications.

Blacklisted Contacts

If an email sent to a Contact bounces, or the Contact marks your email as SPAM or unsubscribes from the email, he/she is blacklisted from all the Lists. No Broadcast is sent again to this Blacklisted Contact.

C

Campaign Slicing

Sometimes you may not want to send the broadcast to all the contacts at once. You can choose to send the broadcast to batches of contacts. The Slice and Send feature slices the contacts database to a size of your choice and enables you to define the duration over which you can send the broadcast, the frequency of sending, time and day of sending.

Channel (SMS)

Typically, a Channel is an SMS sending account. Channels have properties like account type (promotional or transactional), priority, sender ID, and billing. When SMS are queued up, SMS from a channel with higher priority is delivered first. A Channel can be associated with multiple sender IDs. Sender IDs for transactional account types are 6 characters alphabetic and those for promotional account types are numeric.
Example of Promotional Sender ID: XX-0000
Example of Transactional Sender ID: XX-SHPCRE

Custom Sender Type

You might want to use different sender’s name and email ID for different target domains to ensure better deliverability. Customer Sender Type feature enables you to customize the sender’s email ID for different target domains.

Clicked (APN)

It is the count of APN clicks from the total set of delivered App Push Notification broadcasts in the given duration.

Conversion Rate (Email)

The number of unique emails converted based on the total number of unique emails delivered.

Click Rate (email)

The number of unique emails clicked based on the total number of unique emails delivered.

Converted (Email)

It is count of conversion activity (as defined by the marketer for a campaign) performed by the contact in the same session.

Clicked (Email)

It is count of links present in the email broadcasts that are clicked by the recipients.

Conversion Rate (APN)
Conversion rate can be defined as the ratio of total conversion activity performed or contributed by APN broadcast campaigns.

Click Rate (APN)

Click rate can be defined as the ratio of total APNs clicked by the contacts to the total APNs delivered to the contacts in the given duration.

Clicked Rate (Web Message)

It is the ratio of total Web Messages that have been clicked to the total Web Messages that have been viewed in the given duration.

Closed Rate (Web Message)

It is the ratio of total Web Messages that have been closed to the total Web Messages that have been viewed in the given duration

Closed (Web Message)

It is the count of contacts who have seen the web messages and clicked on closed button in the given duration

Clicked (Web Message)

It is count of contacts who have seen and clicked on the Web Messages in the given duration.

CC List

If you want to be intimated once the Broadcast is sent to all the contacts in the List, you can provide a CC email address. A copy of the Broadcast in sent to this email ID after the Broadcast is sent to the List.

Contact

In Smartech, a Contact is any person to whom you intend to send your email and SMS broadcasts. A Contact can be your existing customer, a prospective customer, or your past customer.

D

Device distribution

It the device-wise distribution (desktop, mobile, tablet, etc) of contacts that have opened the emails targeted by the marketer in the given duration.

Domain distribution (Email)

It the domain-wise distribution (gmail, yahoo, rediff, etc) of contacts that have been targeted by the marketer in the given duration.

Delivered (Email)

It is the count of email broadcasts that have been successfully delivered to the contacts.

Delivered (APN)

It is the count of App Push Notification broadcast that have been successfully delivered (based on app tokens) to the contacts in the given duration.

Delivered (BPN)

It is the count of Browser Push Notifications broadcast that have been successfully delivered (based on browser tokens) to the contacts in the given duration.

Dataset

Dataset is a group of Contacts extracted from the List, based on the Contacts’ attributes and actions. Example, Contacts who opened the welcome email, Contacts who are females and are below 30 years of age. You can start the Journey based on a dataset. Note that dataset is not a Segment. The Contacts in Dataset are extracted for sending automated communication while the Journey is in running state.

E

Expired (Web Message)

The Web Message campaigns can be termed as ‘Expired’ whose ‘end date’ is older than the current date.

Email Activity

Email Activity is Contact’s actions pertaining to emails, like, opening an email, clicking links inside the email, unsubscribing, etc.

F

Fetch URL

Fetch URL is a feature that you can select if you wish to embed a webpage in your email Broadcast.

Follow Ups

Follow Ups are emails that are sent whenever the contact is added to the List. You can set an Interval after which the contact will receive the Follow Up Broadcast.

G

H

Hard Bounce

Emails that are not delivered due to incorrect email ID, or the contact has blocked the sender or has reported abuse.

I

J

Journey

Journey is a feature that helps you replace a lot of regular digital marketing activities with automated workflows.

K

L

List

List is simply a group of Contacts. It has details like email ID, mobile number, name, age, etc. of the Contacts. You can use this List for sending emails.

M

Message Viewed (Web Messages)

It is the count of contacts who have satisfied the Web Message campaign rules like time spent on page or minimum percentage scroll on page, and hence seen the Web Message in the given duration only.

N

Non-Responding

It is the count of contacts who have been to targeted by the marketer by the contact-user isn’t responding to the communications.
For Email – It is count of contacts who have not opened/clicked any email sent to them over a given period of time.

O

Opened (Email)

It the count of emails that are opened by the contacts from the set of delivered emails.

Open Rate (Email)

The number of unique emails opened based on the total number of unique emails delivered.

P

Prompt

The voice content file that is sent to the contact as a voice call is called Prompt.

Published

It the count of contacts that have been targeted by the marketer for the broadcasts in the given duration

Q

R

Response Rate (Web Message)

It is the ratio of total Web Messages whose responses have been captured to the total Web Messages that have been viewed in the given duration.

Response (Web Message)

It is the count of contacts whose data is captured as free text or as primary key (like email id or mobile number) through Web Messages in the given duration. The clicked and response count cannot coexist.

Reply-to Email ID

Reply-to Email ID is the ID to which the recipient can send replies. You may not want the recipient to reply to the same ID from which the email is sent. So, you can define the Reply-to email ID.

Responsive Templates

Responsive templates are those email templates which automatically fit into the device screen on which they are opened. In other words, the layout of the email does not break or get disturbed when opened on a desktop, tablet, or mobile phone.

ROI Tracker

If you want to track the deals and purchases made by clicking the links in your Broadcasts, you can do so by enabling the ROI tracker. A piece of code needs to be embedded in your website that will do the tracking.

S

Set Limit

For broadcasts, you can define the number of contacts to whom you want to send the broadcast, regardless of the number of contacts in the selected List/contact master. This is called Set Limit.

Set Contact Limit (SMS)

Set Contact Limit enables you to set the number of contacts to whom you want to send the SMS broadcast. For instance, if your List contains 100 contacts and you set the contact limit to 80, the SMS broadcast is sent to any 80 contacts. You can now send SMS content progressively to your contacts, without the hassles of creating separate lists for sending the same content.

Suppression List

Suppression List is the collection of those contacts to whom no broadcast should ever be sent

SPAM Score

SPAM Score is a rating generated by Smartech for the Broadcasts you compose. This rating suggests the probability of the email landing in the recipient’s inbox. Higher the SPAM score, lower the possibility of the broadcast reaching the inbox.

Soft Bounce

Emails that are not delivered because of full inbox. Soft bounced emails are delivered later when the contact makes space in the inbox.

Segment

A Segment is a subset of the List or Contact Master. You can divide a List into Segments based on conditions like Contact’s attributes, behavior, date of subscription, etc.

Subscriber Trend (BPN)

It is the time-series trend of the contacts who have allowed (subscribed), disallowed (unsubscribed) or blocked the Browser Push Notifications

Sender’s Name (Email)

This name appears in the ‘From’ column of the Contact’s email inbox. Ex: If email is sent from [email protected], and Sender’s Name is ‘CEO of XX Company’, for the contact, it is an email ‘From’ the ‘CEO of XX Company’. This is how it looks:
From: Netcore [email protected]
To: Netcore [email protected]

Scheduled (Web Message)

The Web Message campaigns can be termed as ‘Scheduled’ if the start date of the campaign is the future date as on current date.

Subscribed (BPN)

It is the count of contacts who have given the permission (allowed) to receive Browser Push Notifications based on web tokens. For double opt-in, the subscriber is counted when user ‘allow’ second time.

T

Typo Fix

Typo Fix is the feature in Smartech that corrects the errors in email addresses present in the List. For Example: [email protected] would be corrected to [email protected].

Total Subscribers (APN)

It is the count of total contacts that have subscribed for the App Push Notifications present as on current date. It is based on app tokens.

Total Subscribers (BPN)

It is the count of total contacts who have subscribed for the Browser Push Notifications present as on current date.

Tag

A Tag is a keyword which describes all or part of a Post. Think of it like a Category, but smaller in scope. A Post may have several tags, many of which relate to it only peripherally. Like Categories, Tags are usually linked to a page which shows all Posts having the same Tag. Tags can be created on-the-fly by simply typing them into the Tag field. By default, tags can be assigned only to the Post and custom post types.
Tags can also be displayed in clouds which show large numbers of Tags in various sizes, colors, etc. This allows for a sort of total perspective on the blog, allowing people to see the sort of things your blog is about most.
Many people confuse Tags and Categories, but the difference is easy: Categories generally don’t change often, while your Tags usually change with every Post and are closer to the topic of the Post.

U

User Limit

If you want to send the broadcast to a limited number of Contacts in the List, set that limit. The Contacts are picked up randomly and the Broadcast is sent to those many contacts only.

Uncontacted

It is the count of contacts who have not been targeted by the marketer in the given duration.

Unique Delivered

It is the count of distinct contacts to who have received at least one campaign broadcast of a given channel in the given duration.

Unique Opened (Email)

It is the count of distinct contacts who have opened at least one email in the given duration.

Unsubscribed (Email)

It is the count of email contacts that have been marked as unsubscribed.

Unique Sent (Email)

It is count of distinct contacts to whom one or more than one email has been sent in the given duration.

Unique Published

It is the count of distinct contacts that have been targeted by the marketer for a channel broadcasts in the given duration.

Unique Delivered (Email)

It is count of distinct contacts to whom at least one email is delivered in the given duration.

Unique Clicked

This metric gives information on how many unique Contacts have clicked the links present in the Broadcast. It eliminates duplicate clicks of the same link and considers a single Contact clicking two links as one unique click by that Contact.
It is the count of distinct contacts who have clicked on at least one of the Browser Push Notification or App Push Notification delivered to them in the given duration.

Unsubscribed (BPN)

The contacts who initially subscribed (allowed) to Browser Push Notifications and later disabled it.

V

W

Web Activity

Web Activity is Contact’s actions on your website. For example, filling up the subscription form, adding items to shopping cart, etc.

Web Messages

These are clickable pop-up messages that appear on the webpages when the Contact is active on your website. This is a channel for onsite engagement.