Website Personalization Campaigns

Introduction

Personalization is the process of providing the user products they want on the basis of their attributes, these may be user attributes, past behavior and actions of the particular user, past behavior of a demographic or the entire user base, user preferences etc.

On the basis of the above smartech provides you the option to personalize your offerings as per your customer characteristics. This not only provides the user a better experience but also leads to higher clicks, conversions and subsequently higher revenue.

Currently Smartech provide 2 types of onsite personalization setup on websites, these are:

• Rule Based Personalization
• Algo Based Personlaization

Please refer the below video for js integration to access the Personalisation Features: