AMP Email in Broadcast

What is AMP Email all about?

AMP for Email lets email senders use AMP in their email messages to support a whole host of new features. Emails written with AMP can contain interactive elements, like image carousels or accordions, content stays up-to-date in the message, and the ability for recipients to take action like responding to a form all without leaving their inbox.

Some Examples(For illustration purpose)

Why AMP Email?

Widens the opportunities for email usage
Revitalizes email technology
Offers a new level of personalization
Low competition
Increase in Conversions
Reduce in Drop off rate

Support across following Email Clients

Gmail
Outlook
Mail.ru

Sample AMP Email Html

<!doctype html>
<html ⚡>
<head>
  <meta charset="utf-8">
  <title>My AMP Page</title>
  <link rel="canonical" href="self.html" />
  <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
  <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
  <script async src="https://cdn.ampproject.org/v0.js"></script>
  <style amp-custom>
    h1 {
      margin: 1rem;
    }
  </style>
</head>
<body>
  <h1>Hello AMPHTML World!</h1>
</body>
</html>

Steps involved to get started with using AMP Email

Have a use case in place which AMP Email can solve.
Get the AMP sender domain verified.
Prepare the AMP HTML and validate the same.
Get started with sending the AMP emails across and track performance.

Use Smartech's Email Broadcast to send AMP Emails

Head over to Campaign - Broadcast - Email.
Select sender domain(It needs to be AMP verified).
Under Message Content - Upload both AMP HTML and standard HTML via HTML version or Template library.
Select Contacts to whom AMP email is to be sent to.

📘

Steps mentioned above are specific to AMP. Rest of the steps to be followed are similar to standard email broadcast.

Verification of AMP sender domain takes 1-2 weeks of time depending on the use case.

Headers and footers will not work with the AMP email except the by default unsubscribe option.

AMP Email's SPAM score doesn't get calculated.

GA tracking, Conversion tracking & attachments work with AMP HTML.

Follow the doc for detailed understanding about AMP email.