Overview

The world has shifted from running campaigns to making decisions, and the teams that win are the ones that decide faster. The Insight Agent is an AI marketing analyst inside Netcore CE that turns your campaign and journey data into clear, conversational insights, so you can analyse performance, plan your next move, and shape strategy without building a single report.

At the centre is Co-Marketer, the intelligence layer that orchestrates the agents, keeps their work aligned to your goals, and brings everything together in one place. You ask. The agents act. You stay in control of what happens next.

Netcore AI lives inside the Netcore CE platform. There is nothing to install separately, and no tabs to switch between.

How Netcore AI Works

• A team, not a single bot. Each agent specialises in one part of the workflow, such as audiences, journeys, and analysis, and they collaborate on the bigger picture.
• Orchestrated by Co-Marketer. Ask in plain language. Co-Marketer routes your request to the right agent, combines their work, and hands back a clear answer, recommendation, or ready-to-use output.
• Built to drive outcomes. The agents are pointed at the metrics marketers are measured on, such as engagement, conversions, retention, and revenue, not vanity numbers.
• Grounded in your data. Agents work on your own campaigns, audiences, and channel performance. Industry benchmarks fill in only when you do not yet have enough data of your own.
• Brand-aware and personal. With a brand profile and saved preferences, every answer reflects your priority metrics, key segments, terminology, and reporting style, rather than generic best practices.

Insight Agent Capabilities

The Insight Agent does more than tell you what happened. Ask a question in plain language, and it analyses performance, explains the why behind it, and helps you plan and strategise what to do next, in seconds rather than hours.

Getting Started

Netcore AI is enabled per account.

1. Ask your Netcore account manager to enable AI Agents for your dashboard, or enable available agents from Profile > Account Configuration > AI Agents.
2. Allow 24 to 48 hours for activation. You receive a confirmation email once it is ready.
3. Start using the agents from their surfaces in the platform. For example, the Campaign Insight Agent appears as Get Insights on the Campaign listing page.

Personalization and Memory

Netcore AI learns how your team likes to work. Across conversations, the agents remember preferences such as the metrics you care about, the channels you focus on, and how you like answers presented, and apply them automatically next time. You can update or clear remembered preferences at any time, and they stay private to your account.

Responsible AI and Your Data

Netcore AI is built to support decisions, not replace them.

• Explainable by design. Agents show the supporting metrics behind their answers and use reasoning you can follow.
• You stay in control. Insights and recommendations are yours to review against your goals and business context before you act.
• Your data stays yours. Each customer's data, brand profile, and saved preferences are isolated to their own account and used only to answer that account's questions.

Let's dive into the core features that make our product a standout in the martech arena:

1. Send Time Optimization (STO): Imagine having the ability to send your marketing emails at the precise moment when your audience is most likely to engage. STO, powered by our Netcore ML Engine, analyzes user engagement behavior to determine each individual's preferred email and APN interaction time. By sending emails and APNs when users are most active, you dramatically increase the chances of them opening and engaging with your content.

2. Generative AI-Powered Subject Line Generator (SLG): Elevate your email subject lines, app push notification titles and browser push notifications titles to a whole new level with our AI-driven SLG. This feature generates alternative subject lines based on historical data, offering you a range of options to choose from. It provides in-depth analyses at various levels, helping you craft compelling subject lines that capture your audience's attention.

3. Preferred Channel : To reach your customers effectively, you need to be where they are. Our Smart Attribute, 'Preferred Channel,' identifies the channels your customers are most active on, ensuring that your communications reach them through their preferred means. By targeting the right channel, you increase the likelihood of engagement and potential customer spending.

4. Co-Marketer Insights: Say goodbye to endlessly scrolling through data dashboards. Co-Marketer, our intelligent data analysis tool, works tirelessly in the background, monitoring your data 24/7. It alerts you to any anomalies, positive or negative, and provides insights into why they occurred. This proactive approach ensures you never miss a critical trend or issue.

5. Co-Marketer reports - App churn: Customer retention is the key to sustainable growth. Co-Marketer helps you identify users at risk of churning and empowers you to take proactive measures to retain them. With churn costing five times more than acquisition, our end-to-end Churn Management solution is a game-changer for customer retention.

5. Predictive Segments: Anticipate your customers' behavior with our Predictive Segmentation powered by Co-Marketer. Define your prediction scope, whether it's identifying potential purchasers, cross-sell opportunities, or potential churn. This forward-looking approach enables you to craft highly targeted campaigns that align with your objectives.