Email Personalization (Old)

Simple Attribute Personalization

Applicable for both Broadcast and Journey Campaigns

We can personalize the Emails by personalizing any attribute in the HTML text of the email
- To include any attribute in the test we should put the attribute name in the format using square brackets: [attribute]

E.g. Hi [NAME], welcome to Netcore Smartech !!

This would be displayed as:

            Hi Ram, welcome to Netcore Smartech !!.

You can assign multiple attributes to create a great personalized campaign

Digestified Email Template

Applicable only for Journeys

There are two broad categorizations under which Smartech can send a digestified email

1. Digestified mailer for Paired events:

Smartech currently supports the below paired events to send a digestified mailer
.
These are common use cases that we have encountered that are applicable for the majority of our users.

The paired events occur in sequence. Below is a table detailing the event pars that is supported in smartech.

Activity 1	Case 1	Wait	Activity 2	Case 2	Action(Email)
Product View	User has viewed multiple products	1 hour	Add To Cart	User has not added product into the cart	Smartech will send digestified email
Product View	User has viewed multiple products	1 hour	Lead Submitted	User has not submitted the lead	Smartech will send digestified email
Product Search	User has searched multiple products	1 hour	Product View	User has not viewed the product	Smartech will send digestified email
Product Search	User has searched multiple products	1 hour	Add To Cart	User has not added product into the cart	Smartech will send digestified email
Product Search	User has searched multiple products	1 hour	Lead Submitted	User has not submitted the lead	Smartech will send digestified email
Lead Submitted	User has submitted the lead form	1 hour	Product Purchase	User has not done product purchase	Smartech will send digestified email
Add To Cart	User has added multiple products into the cart	1 hour	Checkout	User has not done checkout	Smartech will send digestified email
Add To Cart	User has added multiple products into the cart	1 hour	Cart Expiry	The event is passed by brand	NA
Add To Wishlist	User has added multiple products into the wishlist	1 hour	Add To Cart	User has not added product into the cart	Smartech will send digestified email

For these use cases we will be using the format Text{{activity payload}}Text

Below is the sample code for email digestification in case of array in payload,that will display the email shown above

HELLO, [NAME] [LASTNAME] 
{{ cnt = 0 }}
{{sale_price =0}}
{{ FOREACH Omi IN COLLECTIONS }}
{{ FOREACH item IN Omi.items }}
{{ cnt = cnt + 1 }}
{{ sale_price = sale_price + item.price * item.prqt }}


Description - {{ item.name }}
Price - ₹{{ item.price }}
Quantity - {{ item.prqt }}
Total - ₹ {{ item.price }}*{{ item.prqt }}




Total Cost

₹{{ sale_price }} (Amount will be payble)


Coupons Applied

₹{{ Omi.coupons }} (Amount will be payble)


Address.City

{{ Omi.address.city }}

In case of array in payload i.e payload will contain data in root level as well it can have array or hash assigned to a key at root level.
If any such data needs to be used for personalization in template then 2 “For” loops are required.
First For loop helps to fetch data from root level and second For loop each inside first will run on a single key at root level containing hash.

Personalized emailer for Custom events:

For events that are not a part of the list mentioned in point 1 , it is possible to create a customized email. You can also use Square brackets [ ] ,however it will only take the first item by default.

{{ payload }} -for cases where data is passed in simple payload format

{{items.payload}}- for array in payload cases.
For example:
Hi [NAME],
Welcome to ABC.com .
Thank you for downloading Report on {{REPORT_NAME}} from our website.

An example of a custom event might be a user logs in and downloads a report.
Hi Ram,
Welcome to ABC.com .
Thank you for downloading Report on ” Shopping trends of 2019” from our website.

All of the other things as mentioned above will remain the same.

Please note that these are not available in broadcast campaigns.