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User & Event Tracking

CEE SDK allows you to track user behavior and build rich user profiles which then can be used to create segments & target them with personalized communication.

Based on your use cases, please follow the steps to get started with user tracking and events tracking.

Here is the reference for the Sample Events Sheet by business vertical

Note: Please ensure that you have done the Basic SDK Setup in your Android project.

  1. Set up user attributes & manage user identities
  2. Track app installs, updates and reinstalls
  3. Track custom events
  4. Track Location
  5. Advanced options like GDPR Opt-in settings