A guide to send WhatsApp message from CEE

WhatsApp is a very active channel with the highest engagement rates and ROI across all channels. That enables secure and trusted engagement between enterprises and customers.

WhatsApp has started WhatsApp Business API which enables enterprises to send WhatsApp communication to their customer and customer can do conversation with enterprise WhatsApp number.

CEE allows enterprises to send a WhatsApp message via campaigns and Journeys.

Along with this we also support Netcore's own WhatsApp Chatbot platform , Multi product messages and many other interesting use cases.

How to get started.

CEE uses API endpoints from CPASS to connect with WhatsApp.

WhatsApp can be enabled from the backend for your panel. Please contact the helpdesk team or CSM team to get a WhatsApp Business account activated for your enterprise.

You should have an active CPASS account with WhatsApp enabled. Only active WhatsApp account can be mapped at CEE.
WhatsApp mapping is sacred, once a mapping is done it cannot be reverted.

Opt-in mechanism for WhatsApp

It's important for users to take opt-in so you can send messages. Opt-in is compulsory for WhatsApp communication, although there is a provision of bypassing optin if required.(CPASS team should be able to help you with this; [email protected]

At CEE all the contact are marked as opt-out. To mark them opt-in you need to call WhatsApp opt-in API. Post integration with Pepipost. When opt-in API is called then contact at CEE is marked as opt-in.

Opt-in API at Pepipost can be found here


Opt-in for WhatsApp

All opted-in contact can be seen in CEE --> Audiences Section --> WhatsApp
Optin can be managed from CEE end.

Using Message Template in WhatsApp

For business initiated messages WhatsApp has a strict policy. Every message template is whitelisted at WhatsApp end before sending it.

In CEE these templates will be available at -
Content -> WhatsApp

Let's understand it with an example.
Say your template is - Dear {{1}}, Your policy {{2}} is about to expire. Please renew your policy asap. Find your policy details at {{3}}

The variables {{1}} or {{2}} or {{3}} can be replaced by a text of your choice. You can use CEE's activity and attribute personalization to personalize the message for your users.

So at CEE, these templates will be saved as - Dear [NAME], Your policy[POLICYNO] is about to expire. Please renew your policy asap. Find your policy details at [POLICYDETAIL]


WhatsApp Template Management