App push notification personalization

You can personalize your app push notification message based on customer attributes or activities done by the users.

a)Attribute personalization

For attribute personalization, select from a list of user attributes.

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Note

  1. Attribute based personalization is available for both broadcast as well as journey campaigns.
  2. You can personalize following fields:
    • Title
    • Message
    • Landing page Deeplink/URL
    • Subtitle field
    • Rich media - Image URL
    • Action Buttons

b) Activity personalization

Activity personalization can be done in the App Push part of the Content section, where Raman, our AI engine, can help with activity personalization.

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Note

  1. Activity based personalization is available for only journey campaigns. It is not available for Broadcast campaigns
  2. Payload header is case sensitive
  3. You can personalize following fields:
    • Title
    • Message
    • Landing page Deeplink/ URL
    • Subtitle field
    • Rich media - Image URL
    • Action Buttons