In-App message
In-app messages enable direct communication with your mobile application users.
In-app messages are powerful for engaging app users, delivering key messages, and prompting actions. Use them to announce promotions, collect feedback, provide updates, or encourage in-app activity. These messages capture user attention without disrupting the app experience. Boost engagement, drive conversions, and improve user satisfaction with In-app messages.
How In-App Messages are Displayed
In-app messages are displayed to users based on specific actions taken within the app. The system logs an event when a user performs an action that meets predefined criteria. The system then evaluates whether the event matches the conditions for displaying an in-app message. If the requirements are met, the message is added to a display queue. The in-app message is shown to the user based on the set priority and timing.
For example, completing a transaction in a finance app may trigger a confirmation message or spending insights. Similarly, booking a flight in a travel app could prompt a message with booking details or local recommendations.
User interactions with these messages, such as clicking or closing them, are actively logged. This logging process enables the app to initiate follow-up actions, such as sending confirmations or updating preferences. These actions are designed to enhance the overall app experience for users.
Use Cases
Refer to the table for various use cases for optimizing user engagement and interaction with In-app messages.
Use Case | Description |
---|---|
Giveaways | Engage users with contests and rewards. |
Reviews | Encourage users to leave reviews to improve app quality. |
App Updates | Notify users about upcoming updates, highlighting bug fixes and new functionalities. |
Sales and Promotions | Promote sales and special offers. |
Notification Teaser | Prepare users for upcoming notifications. For example, before launching a sales promotion campaign, send a message saying, Stay tuned for exclusive deals coming your way! |
Refer to the below links to know more about In-app Messages:
Updated 4 months ago