Personalization in CEE

CEE supports sending personalized communications in all the channels.
Let's understand how you can Personalize your communication before sending it your end users.
You can send personalized campaigns on:

  • Email
  • SMS
  • App push notifications
  • Browser push notifications
  • Web messages

Personalization is supported both for broadcast campaigns and for automation campaigns made though the journey builder.

Note: Personalization is not supported in In-app messages.

Personalization for broadcast campaigns

CEE supports the following personalization for broadcast campaigns

BroadcastTitleMessageLinkImage
Email
AttributeYesYesYesNo
Activity PayloadNot ApplicableNot ApplicableNot ApplicableNot Applicable
SMS
AttributeYesYesYesNo
Activity PayloadNot ApplicableNot ApplicableNot ApplicableNot Applicable
App Push
AttributeYesYesYesNo
Activity PayloadNot ApplicableNot ApplicableNot ApplicableNot Applicable
Web Push
AttributeYesYesNoNo
Activity PayloadNot ApplicableNot ApplicableNot ApplicableNot Applicable

Personalization for automation / journey campaigns

CEE supports the following personalization for automation campaigns

JourneyTitleMessageLinkImageDigestified LinkLink Tracking
Email
AttributeYesYesYesNoNAYes
System Activity - PayloadYesYesYesYesNAYes
Custom Activity - PayloadYesYesYesYesNAYes
Array in payloadYesNo
SMS
AttributeYesYesYesNoYes
System Activity - PayloadYesYesYesNoYes
Custom Activity - PayloadYesYesYesNoYes
Array in payloadNo
App Push
AttributeYesYesYesYesYes
System Activity - PayloadYesYesYesYesYes
Custom Activity - PayloadYesYesYesYesYes
Array in payloadNo
Web Push
AttributeYesYesYesYesYes
System Activity - PayloadYesYesYesYesYes
Custom Activity - PayloadYesYesYesYesYes
Array in payloadNo

Note: Link tracking facility will not be available in case of personlization though array in payload.

Personalization for Web Messages

CEE supports the following personalization for Web Messages

Web MessageTitleMessageLinkImage
Attribute - Client SideYesYesNoNo
Attribute - Server SideNoNoNoNo
Activity PayloadNoNoNoNo

Personalization for In App messages

CEE currently does not support the following personalization for in app messages

In AppTitleMessageLinkImage
Attribute - Client SideNoNoNoNo
Attribute - Server SideNoNoNoNo
Activity PayloadYesYesYesYes

Important Note:

In all cases where attribute is not available CEE will show the default value( to be pre-specified), in case the default value is not available the attribute will be shown as blank.

  • System Activity - These are the activities that CEE records by default
  • Custom Activity - These are the activities that customer allows CEE to be tracked over and above the Standard System Activities
  • For more details kindly refer - Activity Tracking
  • Attribute - Client Side - These are the attributes which are available in the Browser within the session itself
  • Attribute - Server Side - These are the attributes which are stored in CEE Database and required to be fetched when required