Personalization in CEE

CEE supports sending personalized communications in all the channels.
Let's understand how you can Personalize your communication before sending it your end users.
You can send personalized campaigns on:

  • Email
  • SMS
  • App push notifications
  • Browser push notifications
  • Web messages

Personalization is supported both for broadcast campaigns and for automation campaigns made though the journey builder.

Note: Personalization is not supported in In-app messages.

Personalization for broadcast campaigns

CEE supports the following personalization for broadcast campaigns

Broadcast

Title

Message

Link

Image

Email

Attribute

Yes

Yes

Yes

No

Activity Payload

Not Applicable

Not Applicable

Not Applicable

Not Applicable

SMS

Attribute

Yes

Yes

Yes

No

Activity Payload

Not Applicable

Not Applicable

Not Applicable

Not Applicable

App Push

Attribute

Yes

Yes

Yes

No

Activity Payload

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Web Push

Attribute

Yes

Yes

No

No

Activity Payload

Not Applicable

Not Applicable

Not Applicable

Not Applicable

Personalization for automation / journey campaigns

CEE supports the following personalization for automation campaigns

Journey

Title

Message

Link

Image

Digestified Link

Link Tracking

Email

Attribute

Yes

Yes

Yes

No

NA

Yes

System Activity - Payload

Yes

Yes

Yes

Yes

NA

Yes

Custom Activity - Payload

Yes

Yes

Yes

Yes

NA

Yes

Array in payload

Yes

No

SMS

Attribute

Yes

Yes

Yes

No

Yes

System Activity - Payload

Yes

Yes

Yes

No

Yes

Custom Activity - Payload

Yes

Yes

Yes

No

Yes

Array in payload

No

App Push

Attribute

Yes

Yes

Yes

Yes

Yes

System Activity - Payload

Yes

Yes

Yes

Yes

Yes

Custom Activity - Payload

Yes

Yes

Yes

Yes

Yes

Array in payload

No

Web Push

Attribute

Yes

Yes

Yes

Yes

Yes

System Activity - Payload

Yes

Yes

Yes

Yes

Yes

Custom Activity - Payload

Yes

Yes

Yes

Yes

Yes

Array in payload

No

Note: Link tracking facility will not be available in case of personlization though array in payload.

Personalization for Web Messages

CEE supports the following personalization for Web Messages

Web Message

Title

Message

Link

Image

Attribute - Client Side

Yes

Yes

No

No

Attribute - Server Side

No

No

No

No

Activity Payload

No

No

No

No

Personalization for In App messages

CEE currently does not support the following personalization for in app messages

In App

Title

Message

Link

Image

Attribute - Client Side

No

No

No

No

Attribute - Server Side

No

No

No

No

Activity Payload

No

No

No

No

Important Note:

In all cases where attribute is not available CEE will show the default value( to be pre-specified), in case the default value is not available the attribute will be shown as blank.

  • System Activity - These are the activities that CEE records by default
  • Custom Activity - These are the activities that customer allows CEE to be tracked over and above the Standard System Activities
  • For more details kindly refer - Activity Tracking
  • Attribute - Client Side - These are the attributes which are available in the Browser within the session itself
  • Attribute - Server Side - These are the attributes which are stored in CEE Database and required to be fetched when required

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