Audience Overview

View contact trends and their overview.

The Audience Overview page displays all contacts into Identified and Anonymous categories. It helps you track the growth and trends of your contact base over time.

  • Identified: Contacts with a valid primary key (such as email or mobile number) are available on the Netcore CE dashboard.
  • Anonymous: Contacts without a valid primary key in the Netcore CE dashboard.
Audience Overview

Navigate to Audience Overview

Key Features

Refer to the below table.

Feature NameDescription
Total Contacts CountThis field displays your database's total number of contacts, including identified and anonymous users.
Contact Trend InsightsView trends such as the number of Subscribed and Unsubscribed users for communication channels such as Web Push.
Select DurationChoose the desired duration to view data. Available options in the dropdown menu are:
  • Last 7 Days
  • Last 30 Days
  • Last 90 Days
  • Custom Range: The duration is capped at 90 days.
Graphs Select to view contact data based on All, or filter by Platform or Browser. Visualize data across different periods — Day, Week, or Month — to track user trends more effectively.
Export Data Download your data in various formats. Click to export data as per your preference. Available export options are Export as PDF, Export as PNG, and Export as JPEG.

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Learn more about audience section of Customer Engagement and Experience platform