Facebook Custom Audience

Overview

The Facebook Custom Audience allows you to create a targeted contact list from your existing database for Facebook Ad campaigns. Netcore CE helps you create Custom Audiences from existing CE segments. You can choose to sync the segments automatically with the Custom Audience.

Currently, CE syncs email addresses and mobile numbers with Facebook Custom Audience.

Set Up Facebook Custom Audiences with CE

Follow these two simple steps to create Facebook Custom Audiences using CE:

1. Authorise CE to access your Facebook Ad Manager Account
2. Create Custom Audiences

Authorize CE to access Facebook Ad Manager Account

To create Custom Audiences through CE, you need to allow CE to access your Ad Manager Account.

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Point to Remember

• Ensure that you have accepted the Terms of Service for your Facebook Ad Account to be able to add your custom audience.
• You can add only one Facebook account per panel.
• You can map multiple Ad accounts associated with the added Facebook account.

Steps to perform:

1. Navigate to Settings > Audience Targeting.
2. Click Add Account link. You are redirected to your Facebook page.
3. If you are not logged in, log in to your account. On the page that appears, allow CE to manage your adverts.

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Authentication Error

Reach out to your Netcore Account Manager in case you face any authentication issue.

2. Click OK and you are redirected to CE. The Map Ad Accounts dialog box appears.
   All the ad accounts associated with the Ad Manager Account are listed.
3. Check the ones that you want to use for CE and click Save. The Ad Manager Account is added to CE.

You can view, edit, or delete the account by clicking the respective links provided for the same.

Create Custom Audience in CE

Follow these steps to create a Custom Audience in CE:

1. Navigate to Audience > Facebook custom audience and click Create New.

2. Provide a relevant name for your custom audience in the Custom Audience Name field.
3. Select the segment from the segment drop-down list to create the custom audience.
4. Select the account to which this custom audience context belongs from the Ad Account drop-down list.
5. Click Save. The CA is created and is displayed in the Facebook Custom Audience Dashboard.

Sync the Custom Audience with CE

The segments in CE are not static, so the Custom Audiences created from these segments need to be updated. You can enable or disable the automatic syncing of the Custom Audiences with their respective segments by toggling the Auto Sync button provided against each CA in the dashboard. Enabling Auto Sync ensures that the segments and CA are periodically synced. Alternatively, click the Sync Now link for manual syncing.

Status of Custom Audiences

Facebook shows the statuses for the Custom Audience. You can view the same in Netcore CE dashboard's Facebook Custom Audience dashboard:

• Low Audience: Facebook has defined a certain minimum number of contacts in the Custom Audience. If the segment has fewer contacts than this number, the status is displayed as Low Audience.
• Ready: The Custom Audience is ready for use.
• In Progress : Creating a Custom Audience is in progress.
• Failed: The Custom Audience could not be created/updated.