SMS personalization

a)Attribute personalization

We can personalize our SMS by adding any attribute in the text of the SMS
To include any attribute in the text we should put the attribute name in the format using square brackets - [attribute]
E.g. Hi [NAME], Avail our special discount for[CITY] residents for the Monsoon season!!!
Would be displayed as
“Hi Ram, Avail our special discount for Delhi residents for the Monsoon season!!!”

You can assign multiple attributes to create a great personalized campaign

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b) Activity personalization

To include any activity in the text we should put the activity payload in the format [payload.activity]
E.g [payload.sales_price]
If a person has items worth Rs 500 left in his cart, we can configure the SMS by writing
Hi, you have items worth Rs.[payload.sales_price], left in the cart.
This would be displayed as:
Hi, you have items worth Rs 500 left in the cart.
You can assign multiple activities to create a great personalized campaign

Please note that is is not available in broadcast campaigns


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