Email Personalization (Old)
Simple Attribute Personalization
Applicable for both Broadcast and Journey Campaigns
- We can personalize the Emails by personalizing any attribute in the HTML text of the email
- To include any attribute in the test we should put the attribute name in the format using square brackets: [attribute]
E.g. Hi [NAME], welcome to Netcore Smartech !!
This would be displayed as:
Hi Ram, welcome to Netcore Smartech !!.
You can assign multiple attributes to create a great personalized campaign
Digestified Email Template
Applicable only for Journeys
There are two broad categorizations under which Smartech can send a digestified email
1. Digestified mailer for Paired events:
Smartech currently supports the below paired events to send a digestified mailer
.
These are common use cases that we have encountered that are applicable for the majority of our users.
The paired events occur in sequence. Below is a table detailing the event pars that is supported in smartech.
Activity 1 | Case 1 | Wait | Activity 2 | Case 2 | Action(Email) |
---|---|---|---|---|---|
Product View | User has viewed multiple products | 1 hour | Add To Cart | User has not added product into the cart | Smartech will send digestified email |
Product View | User has viewed multiple products | 1 hour | Lead Submitted | User has not submitted the lead | Smartech will send digestified email |
Product Search | User has searched multiple products | 1 hour | Product View | User has not viewed the product | Smartech will send digestified email |
Product Search | User has searched multiple products | 1 hour | Add To Cart | User has not added product into the cart | Smartech will send digestified email |
Product Search | User has searched multiple products | 1 hour | Lead Submitted | User has not submitted the lead | Smartech will send digestified email |
Lead Submitted | User has submitted the lead form | 1 hour | Product Purchase | User has not done product purchase | Smartech will send digestified email |
Add To Cart | User has added multiple products into the cart | 1 hour | Checkout | User has not done checkout | Smartech will send digestified email |
Add To Cart | User has added multiple products into the cart | 1 hour | Cart Expiry | The event is passed by brand | NA |
Add To Wishlist | User has added multiple products into the wishlist | 1 hour | Add To Cart | User has not added product into the cart | Smartech will send digestified email |
For these use cases we will be using the format Text{{activity payload}}Text
Below is the sample code for email digestification in case of array in payload,that will display the email shown above
HELLO, [NAME] [LASTNAME]
{{ cnt = 0 }}
{{sale_price =0}}
{{ FOREACH Omi IN COLLECTIONS }}
{{ FOREACH item IN Omi.items }}
{{ cnt = cnt + 1 }}
{{ sale_price = sale_price + item.price * item.prqt }}
Description - {{ item.name }}
Price - ₹{{ item.price }}
Quantity - {{ item.prqt }}
Total - ₹ {{ item.price }}*{{ item.prqt }}
Total Cost
₹{{ sale_price }} (Amount will be payble)
Coupons Applied
₹{{ Omi.coupons }} (Amount will be payble)
Address.City
{{ Omi.address.city }}
In case of array in payload i.e payload will contain data in root level as well it can have array or hash assigned to a key at root level.
If any such data needs to be used for personalization in template then 2 “For” loops are required.
First For loop helps to fetch data from root level and second For loop each inside first will run on a single key at root level containing hash.
Personalized emailer for Custom events:
For events that are not a part of the list mentioned in point 1 , it is possible to create a customized email. You can also use Square brackets [ ] ,however it will only take the first item by default.
{{ payload }} -for cases where data is passed in simple payload format
{{items.payload}}- for array in payload cases.
For example:
Hi [NAME],
Welcome to ABC.com .
Thank you for downloading Report on {{REPORT_NAME}} from our website.
An example of a custom event might be a user logs in and downloads a report.
Hi Ram,
Welcome to ABC.com .
Thank you for downloading Report on ” Shopping trends of 2019” from our website.
All of the other things as mentioned above will remain the same.
Please note that these are not available in broadcast campaigns.
Updated 4 months ago