Email Personalization (Old)

Simple Attribute Personalization

Applicable for both Broadcast and Journey Campaigns

  • We can personalize the Emails by personalizing any attribute in the HTML text of the email
    • To include any attribute in the test we should put the attribute name in the format using square brackets: [attribute]

E.g. Hi [NAME], welcome to Netcore Smartech !!

This would be displayed as:

            Hi Ram, welcome to Netcore Smartech !!. 

You can assign multiple attributes to create a great personalized campaign

Digestified Email Template

Applicable only for Journeys

There are two broad categorizations under which Smartech can send a digestified email

1. Digestified mailer for Paired events:

Smartech currently supports the below paired events to send a digestified mailer
.
These are common use cases that we have encountered that are applicable for the majority of our users.

The paired events occur in sequence. Below is a table detailing the event pars that is supported in smartech.

Activity 1

Case 1

Wait

Activity 2

Case 2

Action(Email)

Product View

User has viewed multiple products

1 hour

Add To Cart

User has not added product into the cart

Smartech will send digestified email

Product View

User has viewed multiple products

1 hour

Lead Submitted

User has not submitted the lead

Smartech will send digestified email

Product Search

User has searched multiple products

1 hour

Product View

User has not viewed the product

Smartech will send digestified email

Product Search

User has searched multiple products

1 hour

Add To Cart

User has not added product into the cart

Smartech will send digestified email

Product Search

User has searched multiple products

1 hour

Lead Submitted

User has not submitted the lead

Smartech will send digestified email

Lead Submitted

User has submitted the lead form

1 hour

Product Purchase

User has not done product purchase

Smartech will send digestified email

Add To Cart

User has added multiple products into the cart

1 hour

Checkout

User has not done checkout

Smartech will send digestified email

Add To Cart

User has added multiple products into the cart

1 hour

Cart Expiry

The event is passed by brand

NA

Add To Wishlist

User has added multiple products into the wishlist

1 hour

Add To Cart

User has not added product into the cart

Smartech will send digestified email

For these use cases we will be using the format Text{{activity payload}}Text

913913

Below is the sample code for email digestification in case of array in payload,that will display the email shown above

HELLO, [NAME] [LASTNAME] 
{{ cnt = 0 }}
{{sale_price =0}}
{{ FOREACH Omi IN COLLECTIONS }}
{{ FOREACH item IN Omi.items }}
{{ cnt = cnt + 1 }}
{{ sale_price = sale_price + item.price * item.prqt }}


Description - ​{{ item.name }}
Price - ₹{{ item.price }}
Quantity - {{ item.prqt }}
Total - ₹ {{ item.price }}*{{ item.prqt }}




Total Cost

₹{{ sale_price }} (Amount will be payble)


Coupons Applied

₹{{ Omi.coupons }} (Amount will be payble)


Address.City

{{ Omi.address.city }}

In case of array in payload i.e payload will contain data in root level as well it can have array or hash assigned to a key at root level.
If any such data needs to be used for personalization in template then 2 “For” loops are required.
First For loop helps to fetch data from root level and second For loop each inside first will run on a single key at root level containing hash.

Personalized emailer for Custom events:

For events that are not a part of the list mentioned in point 1 , it is possible to create a customized email. You can also use Square brackets [ ] ,however it will only take the first item by default.

{{ payload }} -for cases where data is passed in simple payload format

{{items.payload}}- for array in payload cases.
For example:
Hi [NAME],
Welcome to ABC.com .
Thank you for downloading Report on {{REPORT_NAME}} from our website.

An example of a custom event might be a user logs in and downloads a report.
Hi Ram,
Welcome to ABC.com .
Thank you for downloading Report on ” Shopping trends of 2019” from our website.

All of the other things as mentioned above will remain the same.

Please note that these are not available in broadcast campaigns.


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