Overview

The Frequency Capping feature helps you manage the number of messages a user receives within a specific time period. This feature ensures your audience does not receive too many emails, SMS, push notifications, or other communication. By setting limits, you can improve user engagement and prevent message fatigue. This leads to better campaign performance and user engagement.

Example: Imagine you have a user subscribed to multiple marketing campaigns. Without Frequency Capping, they might receive multiple messages daily, which can lead to user churn. By setting a frequency cap, you can limit the messages this user receives. This way, you balance communication without overloading your users.

Navigate Frequency Capping

Follow the steps given below on the Netcore CE dashboard.

1. Navigate to Profile > Account Configuration > Frequency Capping under Advanced details.
2. Click Enable. The Frequency Capping screen appears. There are the options present here:

3. Enter your desired frequency cap values in the appropriate fields, then click Save.

Disable Frequency Capping

You can disable Frequency Capping to remove any restrictions on the number of communications per day, week, or month.

Follow the steps given below on the Netcore CE dashboard.

1. Navigate to Profile > Account Configuration > Frequency Capping under Advanced details.
2. Click Disable to disable Frequency Capping for all messaging channels. This will prevent Frequency Capping from being automatically added in future messaging campaigns.