Frequency Capping
Manage the messages a user gets with frequency capping.
Overview
The Frequency Capping feature helps you manage the number of messages a user receives within a specific time period. This feature ensures your audience does not receive too many emails, SMS, push notifications, or other communication. By setting limits, you can improve user engagement and prevent message fatigue. This leads to better campaign performance and user engagement.
Example: Imagine you have a user subscribed to multiple marketing campaigns. Without Frequency Capping, they might receive multiple messages daily, which can lead to user churn. By setting a frequency cap, you can limit the messages this user receives. This way, you balance communication without overloading your users.
Navigate Frequency Capping
Follow the steps given below on the Netcore CE dashboard.
- Navigate to Profile > Account Configuration > Frequency Capping under Advanced details.
- Click Enable. The Frequency Capping screen appears. Refer below for a sample presentation here:
| Channel Name | Per Day | Per Week | Per Month |
|---|---|---|---|
| 2 | 5 | No limit | |
| SMS | 1 | 3 | 10 |
| App Push Notification | 3 | 10 | No limit |
| Web Push Notification | 2 | 8 | No limit |
| In-App Messages | 5 | No limit | No limit |
| 1 | 4 | 12 | |
| Viber | 1 | 3 | 10 |
| RCS | 1 | 4 | 12 |
| Zalo | 1 | 3 | 10 |
For Example: If the Email frequency cap is configured as two per day, five per week, and No limit per month, and a user is eligible for multiple Email campaigns on the same day, below would be the behaviour:
- Only the first two campaigns are sent. Any subsequent Email communications for that day are dropped.
- Once the user reaches five Emails in a week, additional Email communications are dropped until the weekly cap resets.
- Enter your desired frequency cap values in the appropriate fields, then click Save.
Disable Frequency Capping
You can disable Frequency Capping to remove any restrictions on the number of communications per day, week, or month.
Follow the steps given below on the Netcore CE dashboard.
- Navigate to Profile > Account Configuration > Frequency Capping under Advanced details.
- Click Disable to disable Frequency Capping for all messaging channels. This will prevent Frequency Capping from being automatically added in future messaging campaigns.