CEE Adoption Scorecard

CEE has a lot of capabilities on offer to a user and once utilized to the power and impact its brings is immense. The Adoption scorecard in essence, serves two purposes:

A. Gives you a understanding of the capabilities you are utilizing while also highlighting the capabilities you are yet to tap into and scope of impact you could bring in to your business.
B. Gives you a glimpse of all capabilities CEE possesses.

Following are the capabilities listed on CEE Adoption scorecard, the scores attached with them and criteria to be achieved for the scores to be attributed to your panel:

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Note

  1. Scores get refreshed and recomputed at the end of each day and is reset at the end of every quarter.
  2. The scores attached to each capability could change from a period.
  3. The scores are computed at an Account/Panel level
CapabilitySub capabilityCriteria to be fulfilledScore (%)
BroadcastNAAt least 15 Broadcast campaigns done in Current Quarter.10
JourneysNAAt least 5 journeys Started/running in Current Quarter10
Onsite campaignsNAAt least 3 campaigns of web message or In App campaigns in current Quarter10
AnalyticsNAAt least 1 Funnel, Cohort and RFM created/available in Current Quarter4
SegmentationNAAtleast 5 campaigns done to segments in Current Quarter4
Web IntegrationNAIf there is a website integrated in the assets section.5
App IntegrationNAIf there is an app integrated in the assets section.5
SocialAudience targetingAtleast one of the social media account (Facebook/Instagram) added3
Raman CapabilitiesSend Time OptimizationIf there are atleast 5 STO campaigns across both APN and Email in current Quarter5
Preferred ChannelIf Preferred channel has been enabled5
Subject Line OptimizationIf SLO has been enabled5
App Churn ManagementIf App Churn Management has been enabled5
DashboardsRevenue DashboardIf Revenue Activity and Parameter added8
PersonalisationNAAtleast 1 campaign done in current Quarter15
SandboxNAIf a UAT App or Web has been added4

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Note

If you do not have Website or an App you could let the adoption tracker know that you do not have a website or app that could be integrated, your scores would then be recomputed based on your input at the end of the day