CEE Adoption Scorecard

CEE has a lot of capabilities on offer to a user and once utilized to the power and impact its brings is immense. The Adoption scorecard in essence, serves two purposes:

A. Gives you a understanding of the capabilities you are utilizing while also highlighting the capabilities you are yet to tap into and scope of impact you could bring in to your business.
B. Gives you a glimpse of all capabilities CEE possesses.

Following are the capabilities listed on CEE Adoption scorecard, the scores attached with them and criteria to be achieved for the scores to be attributed to your panel:

📘

Note

  1. Scores get refreshed and recomputed at the end of each day and is reset at the end of every quarter.
  2. The scores attached to each capability could change from a period.
  3. The scores are computed at an Account/Panel level

Capability

Sub capability

Criteria to be fulfilled

Score (%)

Broadcast

NA

At least 15 Broadcast campaigns done in Current Quarter.

10

Journeys

NA

At least 5 journeys Started/running in Current Quarter

10

Onsite campaigns

NA

At least 3 campaigns of web message or In App campaigns in current Quarter

10

Analytics

NA

At least 1 Funnel, Cohort and RFM created/available in Current Quarter

4

Segmentation

NA

Atleast 5 campaigns done to segments in Current Quarter

4

Web Integration

NA

If there is a website integrated in the assets section.

5

App Integration

NA

If there is an app integrated in the assets section.

5

Social

Audience targeting

Atleast one of the social media account (Facebook/Instagram) added

3

Raman Capabilities

Send Time Optimization

If there are atleast 5 STO campaigns across both APN and Email in current Quarter

5

Preferred Channel

If Preferred channel has been enabled

5

Subject Line Optimization

If SLO has been enabled

5

App Churn Management

If App Churn Management has been enabled

5

Dashboards

Revenue Dashboard

If Revenue Activity and Parameter added

8

Personalisation

NA

Atleast 1 campaign done in current Quarter

15

Sandbox

NA

If a UAT App or Web has been added

4

📘

Note

If you do not have Website or an App you could let the adoption tracker know that you do not have a website or app that could be integrated, your scores would then be recomputed based on your input at the end of the day


Did this page help you?