CEE has a lot of capabilities on offer to a user and once utilized to the power and impact its brings is immense. The Adoption scorecard in essence, serves two purposes:
A. Gives you a understanding of the capabilities you are utilizing while also highlighting the capabilities you are yet to tap into and scope of impact you could bring in to your business.
B. Gives you a glimpse of all capabilities CEE possesses.
Following are the capabilities listed on CEE Adoption scorecard, the scores attached with them and criteria to be achieved for the scores to be attributed to your panel:
- Scores get refreshed and recomputed at the end of each day and is reset at the end of every quarter.
- The scores attached to each capability could change from a period.
- The scores are computed at an Account/Panel level
Criteria to be fulfilled
At least 15 Broadcast campaigns done in Current Quarter.
At least 5 journeys Started/running in Current Quarter
At least 3 campaigns of web message or In App campaigns in current Quarter
At least 1 Funnel, Cohort and RFM created/available in Current Quarter
Atleast 5 campaigns done to segments in Current Quarter
If there is a website integrated in the assets section.
If there is an app integrated in the assets section.
Atleast one of the social media account (Facebook/Instagram) added
Send Time Optimization
If there are atleast 5 STO campaigns across both APN and Email in current Quarter
If Preferred channel has been enabled
Subject Line Optimization
If SLO has been enabled
App Churn Management
If App Churn Management has been enabled
If Revenue Activity and Parameter added
Atleast 1 campaign done in current Quarter
If a UAT App or Web has been added
If you do not have Website or an App you could let the adoption tracker know that you do not have a website or app that could be integrated, your scores would then be recomputed based on your input at the end of the day
Updated 6 months ago