Co-Marketer Insights

As a Marketer or a Product manager, there are a couple—actually a lot—of data points that you need to track.

• How Many users are on my App/Website right now?
• How Many users were on my App/Website today/This week/This month?
• How many users are uninstalling my App? How much revenue did I generate?
• How many users are engaging with my communications?

The questions are endless. But they are important to understand the trend, if everything is working as it should, and to act upon if anything is not.

Enter Co-Marketer

What if you did not need to be glued to a dashboard to know when something was wrong or very right?

Once identified, you don't have to look through a lot more data to understand why that happened!

Sounds great right!

With Co-Marketer Insights, Netcore CE makes this a reality.

How does Co-Marketer Help?

Co-Marketer sorts through your data 24 x 7, and when an abnormality, good or bad, is detected, he alerts you on the Raman insights dashboard.

Co-Marketer benefits from looking at data from a far longer horizon and a ton of data points together, bringing in a perspective of detecting abnormality soon and understanding why it happened:

Did any Netcore CE campaigns impact?
Did any other Metrics impact?
Is this abnormality seasonal?

With Co-Marketer on watch, the probability of you missing out on anything reduces to near zero!

Time Period for detection:

• 7, 15, 30, 45, 60 days

Some of the things Co-Marketer monitors right now:

Overall Revenue
Netcore CE revenue
Average Revenue Per Paying User
App Uninstalls
App launches
Daily Active Users
Monthly Active Users
Email, APN, BPN opens and clicks

And

You can tell the Co-Marketer the custom activities and funnel conversion activities on which you need insights, and I will track them for you.

Diagnostic

The co-marketer identifies the indicators that led to the insight. The indicators are of three categories:

• Campaign associated indicators: If any broadcast, onsite, or journey campaign has led to insight occurring

• Business metric indicators: Did any change in metrics such as DAUs lead to the insight

• Trend and seasonality indicators: Has this occurred before?

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Note:

Diagnostics, at the moment, is unavailable for user-defined insights

When I am on watch, the probability of you missing out on anything reduces to zero!

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Pre-requisites

• App/web data being passed on to Netcore CE.
• Transactional data for Revenue related insights
• Co-Marketer needs to have read a minimum of 45 days of data to start showing insights