Overview

Nudge your users to the next action. Create a nudge journey to build the right context for each user to drive attention.

Listing Page

Refer to the table given to learn about the journey statuses on the listing page.

Nudge Priority

The Nudge Priority feature lets you define the priority for showing the different sets of nudges based on the eligibility of the consumer cohorts. This priority will be used to decide whether higher-priority nudges are shown or not or which nudge to show first whenever multiple nudges are competing for the same space. Refer to this link to know more.

Download Report

1. Navigate to Nudge Journeys on the Netcore PX dashboard.
2. Click Download report screen appears.
3. Select the Duration for which you want to download the report and click APPLY.
4. Select the Journey name from the dropdown. To download reports for all active and inactive journeys, check the Select All box. To download a report for a single journey, check the box next to that journey name.
5. Once done, click DOWNLOAD. The link to download the report is sent to your email address.

Filters

View your preferred journeys according to their created or edited date. The options available under are:

• Created between: Filter journeys based on their created date range.
• Last edited between: Filter journeys by the date range of their last edit.
• Last edited by: Filter journeys by the user who made the most recent edit.

Click APPLY to view the journeys on the listing page.

Create Nudge Journey

Follow the steps to create a nudge journey.

1. Navigate to Nudge Journeys and click the Create button to create your journey. New journey screen appears.

Refer to the table to learn about the fields available here.

Set Conversion Goals

Add conversion goals to monitor key business metrics and measure the success of your app push campaign. You can track one conversion goal per campaign. Select any activity as a conversion goal activity according to your objectives.
For example, if you want to track the number of customers who have purchased shoes after your campaign was sent. (Event: Product Purchase, Amount: is greater than Rs.1000/-).

• Select Event : Track specific events performed by users. The options available in the dropdown are:
  • Total Event Count: The total number of times the specified event occurred across all users.
  • Unique User Count: The number of distinct users who triggered the specified event at least once.
  • Sum of Event Property: The total value of a specific event property across all event occurrences.

Once the details are finalized, click PROCEED.

Select your target audience

Define the audience for the nudge journey. Refer to the table to know the available options.

Click PROCEED.

How would you like to rollout your nudge?

Select the method for delivering your nudge to users. The available methods are:

Choose Display Nudge

Give the nudge name and select from the existing nudge gallery. Refer to this document to learn more about the types of nudges and their descriptions.

Create & Customize

Steps to Pair Device

Before you start customizing the nudge, you have to pair your mobile device. Follow the steps given to par your device.

1. To pair your device, select a Test group and Test device and click PAIR.

2. Open the app on your mobile and navigate to the page where you want to place the nudge.

3. Once you are on the desired page, click CAPTURE on the PX dashboard. The app page will appear on the dashboard.

4. Select the area where you want to add a nudge and use the editing options on the left to customize the nudge.

Refer to the table to learn the options available for creating and customizing nudges.

Set Trigger

Set Goals

Set goals to monitor key business metrics and measure the success of your nudge journey. You can set upto 10 goals. Select any event as a goal according to your objectives.
For example, if you want to track the number of customers who have purchased shoes after your campaign was sent. (Event - app_installed, Event count - Total event count).

📘

Note

This feature is available from SDK version 8.5.14 onwards.

Once you have added the goals, click DONE. Your nudge is added to the nudge journey. If you want to add more nudges, click Extend Journey according to your desired use case.

Launch Nudge Journey

Select Push to Test Devices to test configurations on selected devices before deploying them live. Here, you have two options:

• Test Full Journey: Simulate the complete nudge journey on selected devices. This includes testing all conditions like user splits and nudges.
• Test Specific Branches of the Journey: Test specific branches of the user journey. Validate all nudges while skipping user split conditions for targeted testing on selected devices.

Select Push to Production to deploy the nudge journey live to all users.

📘

Points to Remember

• All active tests will be discarded.
• The changes will be deployed to all the production devices.