RCS in Journeys

RCS brings interactive and dynamic messaging experiences to life, optimizing costs and improving conversion rates. Here's a glimpse of how this integration can transform your customer engagement strategy.

Key Features
RCS as an Action Node: Now, you can seamlessly incorporate RCS messaging into your omnichannel journeys. Whether users become part of a segment, get added to a list, or hit a specific contact milestone, you have the power to send personalized RCS messages at precisely the right moment.

Use Case Example 1: Personalized Onboarding

Scenario: A new customer signs up for your service.
Journey: As they complete the registration process, they are automatically added to an onboarding journey.
Action: You send a personalized RCS message, welcoming them and guiding them through the first steps.
Result: Enhanced user experience, reduced drop-offs, and higher retention rates.

Use Case Example 2: Abandoned Cart Recovery

Scenario: A user adds items to their cart but abandons it.
Journey: They enter a journey aimed at recovering abandoned carts.
Action: You send an RCS message with images of the abandoned items, enticing them to complete the purchase.
Result: Increased conversions and revenue, thanks to the engaging visual content.

Pre-requisites

To utilize RCS within our platform, ensure you have a CPaaS (Communication Platform as a Service) account.
Contact your account manager to enable RCS functionality in CPaaS & CE using your CPaaS API key.
Please note that RCS is currently available for our India-based customers.

Use Case Example 3: Leads submitted

Scenario: You wish to convert the lead submitted.
Journey: Omnichannel journey can be set up based on Has done event.
Action: Based on the strategy, users can be targeted on channels like WhatsApp, SMS, RCS if conversion has not happened.
Result: Cost optimization, Improved conversion.

Creating RCS Action Nodes in Journeys

πŸ“˜

Note

Personalization Attributes:

When sending personalized RCS messages, you'll need three key elements: a name for the RCS node, an approved template name, and personalization attributes.

Ensure that the personalization attributes match those specified in the template for accurate customization.

Use case example 4: Event Promotions

Scenario: You're organizing an exclusive event for your loyal customers.
Journey: Customers who meet certain criteria are added to an event promotion journey.
Action: An RCS message is sent, including their name and event details, enhancing the exclusivity.
Result: Higher event attendance and increased customer loyalty.

With RCS integration in your omnichannel journeys, you have the potential to create dynamic, engaging, and cost-effective messaging experiences. The ability to send timely, personalized RCS messages opens up new avenues for customer engagement and business growth.

Reporting

Total requests, Sent, Delivered, Read, and failed counts can be checked in the respective CPaaS account

CPaaS shares summary-level, and user-level detailed reports that can be analyzed to monitor performance.

Custom Detailed Report:

Get detailed user level view of your Journey

Gain granular insights into the performance of your RCS messages.

Detailed Summary Report:

View a consolidated summary of key metrics for quick performance assessment.
Identify trends and make informed decisions.

Nodewise Report:

Explore the performance of individual nodes within your journeys.
Optimize specific nodes for enhanced overall performance.

Datewise Report:

Track changes and trends over time.

Applicable to both Scheduled reports and One-time downloads. All summary-level data is accessible from Journey listing page as well.

Access all RCS metrics through a centralized and intuitive user interface. Streamline your reporting experience for increased efficiency.