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Custom Unsubscribe in Email

Use your own unsubscribe link using Custom Unsubscribe.

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Overview

Custom Unsubscribe in Email allows you to replace the default Netcore-generated unsubscribe link with your custom unsubscribe link in your email campaigns. Maintain brand consistency by implementing this process and control the user experience when users opt out of your communications.

Contact your Netcore account manager to enable this feature.

Use Cases

  • Brand Consistency: Create an unsubscribe page that matches your brand's look and feel.
  • Data Collection: Gather feedback from users about why they're unsubscribing.
  • Preference Center: Offer subscribers options to adjust their email preferences instead of fully unsubscribing.

Enable Custom Unsubscribe Link

Follow the steps given below to implement the Custom Unsubscribe Link.

  1. The unsubscribe link Netcore generates is enabled on the Netcore CE dashboard by default.
  2. Reach out to your Netcore account manager to request a custom unsubscribe link.
  3. An email deliverability specialist reviews the request and assesses the email's performance and the domain's reputation before approving it.
  4. Upon approval, the customer service representative disables the default unsubscribe link on the Netcore CE dashboard.
  5. Confirmation is provided once the default link is disabled.
  6. Include your custom unsubscribe link in the HTML of your email template.
  7. Handle user unsubscribes by managing the redirect to your custom landing page.

Best Practices

  • Ensure your custom unsubscribe process follows email marketing regulations.
  • Make the unsubscribe link easily visible and accessible in your emails.
  • Process unsubscribe requests promptly to maintain a good sender reputation.
  • Consider offering a preference center to retain subscribers who may only want to receive fewer emails.

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Important Notes

  • The custom unsubscribe feature requires approval from Netcore's email deliverability team.
  • You are responsible for managing and processing unsubscribes once the custom link is implemented.
  • Regularly monitor your unsubscribe rate and adjust your email strategy accordingly.

Updated 5 months ago