Data Retention Policy

It is our constant endeavour to enhance your experience with CEE, and ensure you get great services from Netcore.
As a step towards improving the data processing speed and overall application performance, we are adopting a new Data Retention Policy.

Data Sets

Data Retention Limit

Activity of Anonymous users

3 Months

Activity of Identified and Addressable users

12 Months

Campaign Reports (Summary): All Channels

12 Months

Campaign Reports (User-level)
For App Push, Web Push, and SMS

6 Months

Campaign Reports (User-level): Email

12 Months

This will affect the following areas:

  1. Reports - No report data will be available for the campaigns older than the defined retention limit.

  2. Segmentation will not work for data older than older than the defined retention limit.

  3. Analytics will not be available for data older than older than the defined retention limit.

Please note that the old data once purged, cannot be retrieved.

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For any queries, please contact CEE Help desk.


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