Data Retention Policy

It is our constant endeavour to enhance your experience with CEE, and ensure you get great services from Netcore.
As a step towards improving the data processing speed and overall application performance, we are adopting a new Data Retention Policy.

Data Sets	Data Retention Limit
Activity of Anonymous users	3 Months
Activity of Identified and Addressable users	12 Months
Campaign Reports (Summary): All Channels	12 Months
Campaign Reports (User-level) For App Push, Web Push, and SMS	6 Months
Campaign Reports (User-level): Email	12 Months

This will affect the following areas:

Reports - No report data will be available for the campaigns older than the defined retention limit.
Segmentation will not work for data older than older than the defined retention limit.
Analytics will not be available for data older than older than the defined retention limit.

Please note that the old data once purged, cannot be retrieved.

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For any queries, please contact CEE Help desk.