Data Retention Policy
Our constant endeavor is to enhance your experience with Netcore CE and ensure you get great services from Netcore.
We are adopting a new data retention policy as a step towards improving data processing speed and overall application performance.
Important Info
- The system event name "Product Purchase" (event ID - 30) is exempt from the standard data retention policy. This exemption ensures that user events recorded under "Product Purchase" will be retained indefinitely and will neither be deleted nor archived.
- Similarly, the channel engagement event, such as a user "click" on channel communication, is also exempt from the standard data retention policy.
| Data Sets | Data Retention Limit |
|---|---|
| The activity of Anonymous users | 3 Months |
| Activity of Identified and Addressable Users | 12 Months |
| Campaign Reports (Summary): All Channels | 12 Months |
| Campaign Detailed Reports (User-level) For App Push, Web Push, and SMS | 6 Months |
| Campaign Reports (User-level): Email | 12 Months |
| Inactive Lists & Segments | 2 Months |
| User Data Tables | 45 days |
| Product Experience - nudge system events (branchtracker, dismissed, notshown) for both client-side & server-side integrations | 3 Months |
This will affect the following areas:
-
Reports - No reports data for campaigns older than the defined retention limit will be available.
-
Segmentation will not work for data older than the defined retention limit.
-
Analytics will not be available for data older than the defined retention limit.
Please note that the old data cannot be retrieved once purged.
Updates in data retention policy
In line with our commitment to improving the data processing speed and overall platform performance, we have identified that lists and segments that haven't been used in campaigns, journeys, segmentation, analysis, etc. for 60 consecutive days are unlikely to be used in the future. As a result, we are now purging these inactive lists and segments to improve the efficiency of your marketing efforts and the overall performance of our platform.
In our test environment, we have seen significant performance gains as a result of purging these inactive lists and segments. This change will allow you to focus on the most active and engaged users and will ultimately help improve the success of your campaigns.
If you want to continue targeting the same inactive audience in the future, you can always add a new list or create a segment.
Starting 15th January 2023, we will start purging inactive lists and segments.
If you have any questions or concerns, please don't hesitate to contact us at [email protected]
Updated about 2 months ago