Data Retention Policy
Our constant endeavor is to enhance your experience with Netcore CE and ensure you get great services from Netcore. We are adopting a new data retention policy as a step towards improving data processing speed and overall application performance.
Important Info
- The system event name "Product Purchase" (event ID - 30) is exempt from the standard data retention policy. This exemption ensures that user events recorded under "Product Purchase" will be retained indefinitely and will neither be deleted nor archived.
- Similarly, the channel engagement event, such as a user "click" on channel communication, is also exempt from the standard data retention policy.
| Data Sets | Data Retention Limit |
|---|---|
| The activity of Anonymous users | 3 Months |
| Activity of Identified and Addressable Users | 12 Months |
| Campaign Reports (Summary): All Channels | 12 Months |
| Campaign Detailed Reports (User-level) For App Push, Web Push, and SMS | 6 Months |
| Campaign Reports (User-level): Email | 12 Months |
| Inactive Lists & Segments | 2 Months |
| User Data Tables | 45 days |
| Product Experience reports for server-side integrations, which include nudge system events and goal events | 12 Months |
| Product Experience reports for client-side integrations, which include nudge system events and goal events | 3 Months |
Important Points to Remember
This affects the following areas:
Reports data for campaigns older than the defined retention limit will not be available.
Segmentation will not work for data older than the defined retention limit.
Analytics will not be available for data older than the defined retention limit.
Note that the old data once removed, cannot be retrieved.
Updates in Data Retention Policy (Inactive Lists & Segments)
As part of our ongoing commitment to enhancing platform performance and ensuring efficient data management, we are introducing an automated Data Purge Policy, effective November 1, 2025.
Under this policy, lists and segments that have been inactive for 60 consecutive days—meaning they have not been used in campaigns, journeys, segmentation, analysis, or any other activity—will be automatically purged on a daily basis.
Important Note
This update only applies to inactive lists and segments. Your underlying user data will not be purged and will remain completely intact.
This change is designed to:
- Improve overall data processing speed and system performance.
- Help you focus on actively engaged audiences.
- Enhance the efficiency and accuracy of your marketing efforts.
In our test environment, we observed significant performance improvements following the removal of inactive lists and segments. This optimization ensures that your campaigns run faster and more effectively.
If you wish to continue targeting the same audience in the future, you can easily create a new list or segment at any time.
Effective November 1, 2025, lists and segments that have been inactive for 60 consecutive days will be automatically purged daily.
If you have any questions or concerns, please don't hesitate to contact us at [email protected]
Updated 6 days ago