Rule-based Personalization: Troubleshooting & FAQs

Q. What is Website personalization?

A. Web personalization is the process of altering various aspects of a website like text, images, color, shape, content, size of divs, etc., to meet the needs/requirements of a particular user or group of similar users.

Q. Why do I need website personalization?

A. Personalizing user experiences has been shown to improve key business metrics like conversions, CTRs, revenue, and CSAT. Studies show:

• A 2018 Epsilon survey reported that over 80% of users are more likely to purchase from sites offering personalized experiences.
• HubSpot found personalization results in a 200+% increase in CTRs.
• IBM noted a 269% increase in average time spent on site with personalized content.

Q. How does website personalization work?

A. A JS code is placed on the client site. When a visitor lands on the site, the JS gathers details like source, browser, location, etc., and sends a request to Netcore CE for changes to be made based on this information. CE sends the list of changes, and the JS modifies the site HTML accordingly.

Q. How can website personalization increase my revenue?

A. Website personalization delivers personalized experiences, increasing the chances of conversion. It aids in product discovery, showing the right offers/products to the right customers at the right time, thereby boosting revenue.

Q. How long will it take before I see an uplift from personalization?

A. Clients typically see uplifts 8-10 weeks after going live, though this can vary by industry.

Q. What are the prerequisites to get started on website personalization?

• A. Requirements include:
  • Netcore JS present on the site.
  • Database/segments of users for personalization.
  • Custom events/attributes for personalization.
  • Content to be personalized.

Q. What is the difference between recommendations and website personalization?

A. Personalization covers all digital touchpoints, including product recommendations and website personalization. Product recommendations show customized products, while website personalization includes changing page layouts, text, content, color, etc.

Q. How is Netcore’s personalization different from other competitors?

A. Unique Selling Points (USPs) include:

• A proprietary visual editor tool for no-code personalization.
• A powerful segmentation engine.
• Fast integration and go live within 3 days.
• Omni-channel capability and Journey builder.
• Advanced analytics capabilities and dashboards.

Q. Can I use website personalization for my mobile device?

A. Yes, for users visiting m-sites from mobile devices. App personalization is in the roadmap.

Q. What data will be collected from my website for personalization?

A. Data includes visitor source, browser, location, device, repeat/new visitor. Brands can also pass user logged-in data or server-side data like transaction history.

Q. How will website personalization work for new visitors?

A. Personalization can be based on location, device, browser, etc., for new visitors.

Q. What aspects of my website can be personalized?

A. Text, color, images, content, banners, and divs can be personalized. More features will be added in the future.

Q. How long will it take to implement website personalization on my site?

A. JS code integration takes 30 minutes of IT effort. If you have a CE account, you can start immediately post integration.

Q. What type of websites can be personalized?

A. All types, including those made with Shopify, Magento, WordPress, and so on.

Q. How do you ensure the look and feel, brand guidelines of my website is maintained?

A. Users create personalizations in sync with brand guidelines using a visual editor, navigate mode, and website previews.

Q. Can I personalize product offerings through website personalization?

A. Product offerings cannot be personalized through the website personalization module, but CE can serve recommendations through its Boxx recommendation engine.

Q. Will personalization make my website slow?

A. No, the optimized JS ensures website performance is not impacted.

Q. Is website personalization GDPR compliant?

A. Yes, it is part of CE, which is GDPR compliant.

Q. How will we see the personalization before it is made live?

A. Changes can be viewed in the editor and previewed before the campaign is scheduled.

Q. Can we try personalization on a small control group before going live?

A. Select a relevant segment or adjust the control group percentage.

Q. How long can the personalization campaign run?

A. Campaigns can run for a specified time or indefinitely.

Q. What if personalization fails?

A. The default website will be shown if personalization fails or takes too long.

Q. What will anonymous visitors see if I don't have any data to personalize for them?

A. Personalization can be based on new/returning users, locations, devices, OS, and browsers for anonymous visitors.

Q. What reports/metrics can I track for my personalization?

A. Compared with the control group, Total views and conversions for each personalization.

Q. How will I know if my personalization is successful?

A. Success is determined if the conversion percentage is greater than that of the control group.

Q. How can I stop personalization?

A. Pause any campaign from the campaign listing page or set an end time in the schedule section.

Q. Can I edit/change a personalization campaign once it goes live?

A. Yes, by pausing the campaign, making edits, and resuming it.

Q. If visitors see personalization and return later, will they still see it?

A. Yes, if they fall in the same segment. If the segment changes, the personalization will also change.

Q. What happens if a user is part of two audiences/segments on the same page?

A. The audience defined first takes preference. The user sees the personalization meant for the first audience.

Q. Can I do an A/B test for personalization?

A. Currently, there is no functionality to conduct A/B testing for personalization campaigns.

Q. What is a control group?

A. A segment of users who don't see any personalization, viewing the default version of the website.

Q. What are goals? Why do we need them?

A. Goals track the effectiveness of campaigns. Set up goals and select specific activities considered as conversions to see them in reports.

Q. Can personalization run on my apps?

A. No, app personalization is currently unavailable, but it will be soon.

Q. How many personalizations can I set up on my website?

A. Up to 75 personalizations on each URL as part of the same campaign.

Q. Can I run more than one campaign on a webpage?

A. No, only one personalization campaign can run on one URL.

Q. What happens if we update the website while a personalization campaign is running?

A. This is not advisable. The personalization will stop working, and a new campaign must be created.

Q. Can I personalize multiple sites from the same panel?

A. Yes, multiple sites can be added in the asset section and integrated with JS for personalization.

Q. Can I schedule my personalization for a later date?

A. Yes, campaigns can be scheduled to start at a specified time.