Overview

Facebook Custom Audience is a set of contacts you can create from your existing contact database. You can target Facebook Ad campaigns to these audiences.

Netcore CE helps you create Custom Audiences out of existing Netcore CE segments. You can choose to sync the segments automatically with the Custom Audience.

Netcore CE syncs email addresses and mobile numbers with Facebook Custom Audience.

Using CE for Facebook Custom Audiences

1. Authorise Netcore CE to access your Facebook Ad Manager Account
2. Create Custom Audiences

Authorising Netcore CE to access Facebook Ad Manager Account

In order to create Custom Audiences through Netcore CE, you need to allow it to access your Ad Manager Account.

To authorize Netcore CE, perform the following steps:

1. Navigate to Assets > Social > Facebook Custom Audience.
2. Click the Add Account link. You will be redirected to your Facebook page.
3. If you are not logged in, log in to your account. In the page that appears, confirm that you allow Netcore CE to manage your adverts.
4. Click OK. You will be redirected to the Netcore CE. The Map Ad Accounts dialog box appears.
5. All the ad accounts associated with Ad Manager Account are listed. Check the ones that you want to use for Netcore CE.
6. Click Save.

The Ad Manager Account is added to Netcore CE.

You can view, edit, or delete the account by clicking the provided links.

Creating Custom Audience in Netcore CE

To create a Custom Audience:

1. Navigate to Campaigns > Audience Targeting.
2. Click Create Custom Audience.

In the Create Facebook Custom Audience page:

1. Provide a relevant name for your custom audience in the Custom Audience Name field.
2. Select the segment from which you want to create a custom audience from the Netcore CE segment drop-down.
3. Select the account to which this custom audience would belong from the Ad Account drop-down.
4. Click Save.

The custom audience is created and displayed in the Facebook Custom Audience dashboard.

Syncing the Custom Audience with Netcore CE

The segments in Netcore CE are not static; hence, the custom audiences created from these segments must be updated. You can enable or disable the automatic syncing of the custom audiences with their respective segments by toggling the Auto Sync button provided against each custom audience in the dashboard. When you enable Auto Sync, the segments and CA are periodically synced. Alternatively, you can click the Sync Now link to do manual syncing.

Status of Custom Audiences

Facebook shows the following statuses for the Custom Audience. You can view the same in Netcore's CE Facecbook Custom Audience dashboard

• Low Audience: Facebook has defined a minimum number of contacts that must exist in custom audience. If the segment has fewer contacts than this number, the status is displayed as Low Audience.
• Ready: The custom audience is ready for use.
• In Progress: Creating a custom audience is in progress.
• Failed: The custom audience could not be created/updated.