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Attributes

View, manage, and create attributes that define the characteristics of your user.

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Attributes are the various data points associated with each contact in your database. These can include basic information like names and email addresses, demographic details like age and location, or even behavioral data such as purchase history and engagement levels.

You can create specific groups or segments for targeted marketing content by organizing contacts based on shared attributes.

You can use attributes to create marketing content based on individual preferences, making your communications relevant. Attributes provide the foundation for understanding customer behavior, preferences, and trends, enabling data-driven decision-making.

There are the following types of Attributes:

  1. System Attributes: These are predefined attributes provided by Netcore CE. They include commonly used data fields that are essential for most marketing activities. For Example: First Name, Last Name, Email, Gender, and Country.

  2. Custom Attributes: These are attributes that you define for your dashboard. Netcore CE does not define it. Custom attributes are the ones that you can define. You can map the attributes in your list to system attributes.

  3. Derived Attributes: These attributes are calculated or inferred from existing data points. Derived attributes are typically used to gain deeper insights or to create complex segments. By creating more detailed categories, you can better understand your audience, enabling advanced segmentation and personalization. For Example, Age Group, Engagement Score.

Navigate to Audience > Attributes and Attributes section. You can view all the system attributes in the Source attributes section and all the custom attributes in the Derived attributes section.

Navigate to Attributes Section

Navigate to Attributes Section

Supported Data Type

Here are the supported data types available for attributes.

Data TypeApplicableMaximum Length AllowedAllowed Special Characters Sample Value
Text line
  1. Email Address
  2. Name
  3. Address
  4. Location
  5. Gender
255All special characters are allowed. Netcore Cloud
Date
  1. Date of birth
  2. Date of purchase
  3. Date of return
No limit. Ensure to follow the format: DD-MM-YYYY or
YYYY-MM-DD		Except for dash(-), no other special format is allowed.23-01-2013, 2012-01-23
Decimal
  1. Salary
  2. Rate of interest
  3. Price of products
It can support 18 digit before the decimal point and eight digit after decimal point.Only dot(.) is allowed.1111111111111111111.99999999
Integer
  1. Phone Number
  2. Age
11 Not allowed123
EmailNo limitAt-the-rate(@) and dash(-) are only allowed.[email protected]
Mobile15 Not allowed919999999999
You can also pass your country code
URL255All are allowedhttps://cedocs.netcorecloud.com
Long TextNo limitAll are allowedNote: Similar to Text line, but can be used for paragraphs or any other text forms. No character limit. This is not allowed in segments.

Create New Attribute

You can create new source attributes. Click Create new in the Attributes section to create a new attribute. The Create new attribute dialog box appears.
Note that mapped attributes are disabled for selection in the dialog box options.

Create New Attribute

Create New Attribute

Ensure to configure the following fields.

Field NameDescription
*Attribute nameName of the attribute. You can use (_) underscore in the attribute name
*Data typeSelect the type of data. Refer here to learn more about data types available for attributes.
Map toSelect the attribute you want this attribute to be mapped.
Default valueSet a default value to provide a fallback when an attribute, like a user's first name, is missing.

Every field marked with an asterisk (*) is mandatory.

The attribute gets created and appears in the Attributes grid view.

Attribute Mapping

You can create segments based on the contact attributes. You can also update the attribute values of contact through Journeys. However, out of all the attributes that you define in CE, you need to select up to a maximum of 15 attributes for segmentation and journeys.

You can map custom attributes to system attributes. Attributes, once mapped, cannot be unmapped or changed. Mapped attributes are disabled for selection.

Click ATTRIBUTE MAPPING in the Attributes section. The Attribute mapping dialog box appears.

Select the Custom attributes value from the dropdown against each System attribute and save to map the attributes.

Personalize Attribute in Channels

Refer to the table below to understand how to personalize Email, BPN, APN, or Web message attributes.

ChannelChannel AtttributeChannel Payload
Email[ATTRIBUTE_NAME][PAYLOAD_PARAMETER_NAME]
Web Push Notification[ATTRIBUTE_NAME]{{COLLECTIONS.first.<payload_name> }}
Refers first to the latest value of the payload parameter.
{{COLLECTIONS.last.<payload_name>}}
Refers last to the first logged value of the payload parameter.
APN[ATTRIBUTE_NAME]Not applicable
Web MessageNot AvailableNot applicable

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Remember

  • Payload Personalization is not possible in the Subject line of the Email.
  • Personalization for BPN can be done on all the sections like image, text and CTA of the BPN.

Create Attribute with CSV Upload

You can also create a new attribute while uploading a list via CSV. To create a new attribute while uploading a list using a CSV file, follow the below steps:

  1. Navigate to Audience > Lists. Create a List and How would you like to upload the contacts? section appears.
  2. Select Bulk upload and upload the CSV file.
  3. Map your attributes to your desired attributes. On the attribute mapping page, under map attributes, you find the following options:
    • Done: When you have made spelling errors in the existing attribute name and want to select it from the dropdown with the proper spelling and continue with the attribute mapping procedure, you can utilize the Done option.
    • Skip: You can utilize the skip option if you created an incorrect attribute and want to change it completely.
    • Create new: When you wish to create a new attribute, use the create new option under map attributes.
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Select Attribute

Your new attribute is mapped in the Netcore CE dashboard; you can navigate to the attribute section and search for the attribute by name.

Updated 26 days ago

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