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AMP in EMAIL FAQs

Frequently asked questions related to AMP emails

How do you send an AMP email?

You can follow the below steps to send the AMP email:

Creation of AMP Email Template- You can use Netcore's drag and drop AMP email editor or use and modify ready-made AMP email templates as per your use case. In case you have a very specific use case that cannot be achieved with the DIY Editor, please reach out to your CSM/Account Manager to get in touch with our Services team who can custom code the template as per your exact requirements.

Sender ID whitelisting - In order to send AMP emails to your end users, you will need to do one time Sender ID whitelisting. Every sender id that you plan to use to send AMP mails needs to be whitelisted to send out AMP emails. If AMP emails are sent to end users without whitelisting, end users will see only Fallback HTML content. AMP will not render. This whitelisting takes around 15-20 days time and hence it is advisable to apply for it as soon as possible.

Testing/Deploying- As a final step, you need to test your AMP Email with a small set of test accounts to check and fix any issues. Netcore will perform tests to ensure everything is in order, and after successful testing, your campaign will be sent. In order to validate whether your AMP template has any error or not, paste your AMP HTML code here and check the status shown at the bottom of the page. If the validation status is "Pass", then your AMP HTML is ready to use. In case the status is "Fail", please fix the errors in your AMP code until the status changes to "Pass".

What email providers support AMP?

AMP email is currently supported by four email clients: Gmail, Yahoo Mail, Mail.ru and FairEmail. To check for an update list of Email clients that support AMP, please click here.

How does AMP for email work?

AMP is an open-source specification that all email clients can use. It is a rendering technology. By rendering technology, it means that the content seem by the email recipient depends on the Email client used by the recipient to view the mail. If recipient uses an AMP compatible email client (Gmail, Yahoo mail etc), the recipient will see AMP content. If the same email gets opened on a non AMP compatible email client, the recipient will see Fallback HTML. The AMP HTML library has an extensive collection of components that bring core functionality to your AMP emails. Adding one or more AMP components can incorporate interactive and dynamic features in your emails.

How do I make my emails interactive?

With AMP for email technology, you can send rich, highly-personalized emails that engage with users in fewer clicks. By avoiding landing pages and interacting within the email, AMP emails encourage higher engagement and conversions. They are also safe and secure, without the involvement of any third-party features.

How do I see breakdown of AMP email campaign?

Since AMP is a rendering tech, all users who receive AMP mails receive AMP as well as Fallback HTML under different MIME types. In other words, all recipient of AMP mails receive both AMP as well as Fallback HTML. What content they see depends on the mail client used by the recipient.

If I sent 1 million AMP mails, how do I know how many users received AMP and how many received Fallback HTML?

All the AMP mails have an AMP MIME type and an HTML MIME type by default. Hence, if you send AMP mail to 1 million base, all the users in the 1 million base will receive AMP as well as the Fallback HTML content. What finally renders depends on the Email client used by the recipient.