Web Push Notification Personalization
We can personalize our web push notification by personalizing any attribute or activity in the test of the web message.
Attribute Personalization
To include any attribute in the text we should put the attribute name in the format
Text [attribute ] Text
E.g. Hi [NAME], here is an offer for you !
for a person named Ram, would be displayed as;
Hi Ram, here is an offer for you !!.
You can assign multiple attributes to create a great personalized campaign
Activity Personalization
To include any activity in the text we should put the activity payload in the format
{{COLLECTIONS.first. Activity payload }} - shows first payload
{{COLLECTIONS.last. Activity payload }} -shows last payload
Please note: CE can display only payload at a time,if more than one payload are there then latest payload will be displayed.
E.g. Hi , you have items worth {{COLLECTIONS.first.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 500 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
Hi , you have items worth {{COLLECTIONS.last.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 300 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
You can assign multiple activities to create a great personalized campaign
Please note that the following event pairings are available in web push notifications
Activity 1 | Case 1 | Wait | Activity 2 | Case 2 | Action(Web push) |
---|---|---|---|---|---|
Product View | User has viewed multiple products | 1 hour | Add To Cart | User has not added product into the cart | CE will send web push with either first or last product. |
Product View | User has viewed multiple products | 1 hour | Lead Submitted | User has not submitted the lead | CE will send web push with either first or last product. |
Product Search | User has searched multiple products | 1 hour | Product View | User has not viewed the product | CE will send web push with either first or last product. |
Product Search | User has searched multiple products | 1 hour | Add To Cart | User has not added product into the cart | CE will send web push with either first or last product. |
Product Search | User has searched multiple products | 1 hour | Add To Cart | User has not added product into the cart | CE will send web push with either first or last product. |
Product Search | User has searched multiple products | 1 hour | Lead Submitted | User has not submitted the lead | CE will send web push with either first or last product. |
Lead Submitted | User has submitted the lead form | 1 hour | Product Purchase | User has not done product purchase | CE will send web push with either first or last product. |
Add To Cart | User has added multiple products into the cart | 1 hour | Checkout | User has not done checkout | CE will send web push with either first or last product. |
Add To Cart | User has added multiple products into the cart | 1 hour | Cart Expiry | The event is passed by brand | NA |
Add To Wishlist | User has added multiple products into the wishlist | 1 hour | Add To Cart | User has not added product into the cart | CE will send web push with either first or last product |
Please note that is is not available in campaigns
Updated 11 days ago