Web push notification personalization

We can personalize our web push notification by personalizing any attribute or activity in the test of the web message.

Attribute Personalization

To include any attribute in the text we should put the attribute name in the format
Text [attribute ] Text
E.g. Hi [NAME], here is an offer for you !
for a person named Ram, would be displayed as;
Hi Ram, here is an offer for you !!.
You can assign multiple attributes to create a great personalized campaign

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Activity Personalization

To include any activity in the text we should put the activity payload in the format
{{COLLECTIONS.first. Activity payload }} - shows first payload
{{COLLECTIONS.last. Activity payload }} -shows last payload
Please note: CEE can display only payload at a time,if more than one payload are there then latest payload will be displayed.

E.g. Hi , you have items worth {{COLLECTIONS.first.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 500 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
Hi , you have items worth {{COLLECTIONS.last.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 300 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
You can assign multiple activities to create a great personalized campaign
Please note that the following event pairings are available in web push notifications

Activity 1Case 1WaitActivity 2Case 2Action(Web push)
Product ViewUser has viewed multiple products1 hourAdd To CartUser has not added product into the cartCEE will send web push with either first or last product.
Product ViewUser has viewed multiple products1 hourLead SubmittedUser has not submitted the leadCEE will send web push with either first or last product.
Product SearchUser has searched multiple products1 hourProduct ViewUser has not viewed the productCEE will send web push with either first or last product.
Product SearchUser has searched multiple products1 hourAdd To CartUser has not added product into the cartCEE will send web push with either first or last product.
Product SearchUser has searched multiple products1 hourAdd To CartUser has not added product into the cartCEE will send web push with either first or last product.
Product SearchUser has searched multiple products1 hourLead SubmittedUser has not submitted the leadCEE will send web push with either first or last product.
Lead SubmittedUser has submitted the lead form1 hourProduct PurchaseUser has not done product purchaseCEE will send web push with either first or last product.
Add To CartUser has added multiple products into the cart1 hourCheckoutUser has not done checkoutCEE will send web push with either first or last product.
Add To CartUser has added multiple products into the cart1 hourCart ExpiryThe event is passed by brandNA
Add To WishlistUser has added multiple products into the wishlist1 hourAdd To CartUser has not added product into the cartCEE will send web push with either first or last product
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Please note that is is not available in broadcast campaigns