Web Push Notification Personalization

We can personalize our web push notification by personalizing any attribute or activity in the test of the web message.

Attribute Personalization

To include any attribute in the text we should put the attribute name in the format
Text [attribute ] Text
E.g. Hi [NAME], here is an offer for you !
for a person named Ram, would be displayed as;
Hi Ram, here is an offer for you !!.
You can assign multiple attributes to create a great personalized campaign

Activity Personalization

To include any activity in the text we should put the activity payload in the format
{{COLLECTIONS.first. Activity payload }} - shows first payload
{{COLLECTIONS.last. Activity payload }} -shows last payload
Please note: CE can display only payload at a time,if more than one payload are there then latest payload will be displayed.

E.g. Hi , you have items worth {{COLLECTIONS.first.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 500 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
Hi , you have items worth {{COLLECTIONS.last.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 300 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
You can assign multiple activities to create a great personalized campaign
Please note that the following event pairings are available in web push notifications

Activity 1	Case 1	Wait	Activity 2	Case 2	Action(Web push)
Product View	User has viewed multiple products	1 hour	Add To Cart	User has not added product into the cart	CE will send web push with either first or last product.
Product View	User has viewed multiple products	1 hour	Lead Submitted	User has not submitted the lead	CE will send web push with either first or last product.
Product Search	User has searched multiple products	1 hour	Product View	User has not viewed the product	CE will send web push with either first or last product.
Product Search	User has searched multiple products	1 hour	Add To Cart	User has not added product into the cart	CE will send web push with either first or last product.
Product Search	User has searched multiple products	1 hour	Add To Cart	User has not added product into the cart	CE will send web push with either first or last product.
Product Search	User has searched multiple products	1 hour	Lead Submitted	User has not submitted the lead	CE will send web push with either first or last product.
Lead Submitted	User has submitted the lead form	1 hour	Product Purchase	User has not done product purchase	CE will send web push with either first or last product.
Add To Cart	User has added multiple products into the cart	1 hour	Checkout	User has not done checkout	CE will send web push with either first or last product.
Add To Cart	User has added multiple products into the cart	1 hour	Cart Expiry	The event is passed by brand	NA
Add To Wishlist	User has added multiple products into the wishlist	1 hour	Add To Cart	User has not added product into the cart	CE will send web push with either first or last product

Please note that is is not available in broadcast campaigns