Web push notification personalization

We can personalize our web push notification by personalizing any attribute or activity in the test of the web message.

Attribute Personalization

To include any attribute in the text we should put the attribute name in the format
Text [attribute ] Text
E.g. Hi [NAME], here is an offer for you !
for a person named Ram, would be displayed as;
Hi Ram, here is an offer for you !!.
You can assign multiple attributes to create a great personalized campaign

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Activity Personalization

To include any activity in the text we should put the activity payload in the format
{{COLLECTIONS.first. Activity payload }} - shows first payload
{{COLLECTIONS.last. Activity payload }} -shows last payload
Please note: CEE can display only payload at a time,if more than one payload are there then latest payload will be displayed.

E.g. Hi , you have items worth {{COLLECTIONS.first.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 500 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
Hi , you have items worth {{COLLECTIONS.last.sales_price}} left in the cart
Would be displayed as
Hi, you have items worth Rs 300 , left in the cart
This would show if Rs 500 is the sales price of the first item in the cart
You can assign multiple activities to create a great personalized campaign
Please note that the following event pairings are available in web push notifications

Activity 1

Case 1

Wait

Activity 2

Case 2

Action(Web push)

Product View

User has viewed multiple products

1 hour

Add To Cart

User has not added product into the cart

CEE will send web push with either first or last product.

Product View

User has viewed multiple products

1 hour

Lead Submitted

User has not submitted the lead

CEE will send web push with either first or last product.

Product Search

User has searched multiple products

1 hour

Product View

User has not viewed the product

CEE will send web push with either first or last product.

Product Search

User has searched multiple products

1 hour

Add To Cart

User has not added product into the cart

CEE will send web push with either first or last product.

Product Search

User has searched multiple products

1 hour

Add To Cart

User has not added product into the cart

CEE will send web push with either first or last product.

Product Search

User has searched multiple products

1 hour

Lead Submitted

User has not submitted the lead

CEE will send web push with either first or last product.

Lead Submitted

User has submitted the lead form

1 hour

Product Purchase

User has not done product purchase

CEE will send web push with either first or last product.

Add To Cart

User has added multiple products into the cart

1 hour

Checkout

User has not done checkout

CEE will send web push with either first or last product.

Add To Cart

User has added multiple products into the cart

1 hour

Cart Expiry

The event is passed by brand

NA

Add To Wishlist

User has added multiple products into the wishlist

1 hour

Add To Cart

User has not added product into the cart

CEE will send web push with either first or last product

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Please note that is is not available in broadcast campaigns


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