Overview

Adjust empowers mobile app businesses to optimize their marketing efforts by tracking ad performance and user behavior within the app. This integration solely focuses on importing data concerning the organic and non-organic installs sourced from different ad campaigns.

Use Case

Improving Visibility into Marketing Channel Performance

• Problem Statement: Limited visibility into campaign performance across different channels.
• Solution: Integrate organic and non-organic install source data with your customer engagement platform.
  • The integration allows you to:
    • Connect user behavior within the app to specific marketing campaigns.
    • Analyze campaign performance metrics like cost-per-install (CPI) alongside in-app engagement data.
    • Gain a holistic view to optimize marketing spend by identifying high-performing campaigns.
    • Allocate resources more effectively based on comprehensive performance insights.

Identifying High-Value Customers from Marketing Channels

• Problem Statement: Difficulty in understanding which marketing channels drive the most valuable customers.
• Solution: Integrate organic and non-organic install source data with your customer engagement platform.
  • The integration allows you to:
    • Segment the user base based on install source.
    • Track key engagement metrics such as in-app purchases, feature usage, and churn rate for each segment.
    • Identify marketing channels that generate high-value customers who are more likely to stay and generate revenue.

Personalizing the Customer Journey Based on Acquisition Source

• Problem Statement: Difficulty personalizing the customer journey based on acquisition source.
• Solution: Integrate organic and non-organic install source data with your customer engagement platform.
  • The integration allows you to:
    • Personalize the customer journey based on how users discovered the app.
    • Tailor onboarding experiences and in-app messaging to the acquisition source.
      Example: Users from social media ads might prefer gamified experiences, while users from search engine ads might favor educational content.
    • Improve user engagement and increase long-term retention by customizing experiences based on acquisition sources.