Overview

Lytics is a customer data platform (CDP) that helps businesses collect, analyze, and activate customer data to deliver personalized marketing experiences. By integrating Lytics with Netcore, businesses can leverage Lytics' advanced customer insights and segmentation capabilities to enhance their marketing strategies. This integration enables seamless data synchronization between Lytics and Netcore, empowering marketers to create highly targeted and personalized campaigns based on comprehensive customer data.

Integration Overview

The integration between Netcore and Lytics allows users to leverage Lytics' customer data to enhance their marketing efforts within the Netcore platform. Marketers can create more personalized and effective marketing campaigns by syncing audience segments, behavioral data, and customer profiles from Lytics to Netcore. This integration facilitates a seamless flow of data, ensuring that the most relevant customer insights are utilized in every campaign.

Integration Benefits

Here are the key benefits of this integration.

• Advanced Audience Segmentation: Utilize Lytics' segmentation capabilities to create highly targeted audience segments within Netcore for personalized marketing campaigns.
• Real time Data Sync: Ensure customer data, including behavioral insights and profile updates, is synchronized between Lytics and Netcore.
• Enhanced Personalization: Deliver personalized experiences across channels based on customer profiles and behaviors tracked by Lytics.
• Unified Campaign Management: Manage and execute marketing campaigns by leveraging combined data from Lytics and Netcore within a single platform.

Integrate Lytics in Netcore

Follow these steps to integrate Lytics in your Netcore CE dashboard.

1. Log in to the Netcore CE dashboard and navigate to Settings > Integrations.
2. Select Lytics under the Integrations section. The Integration modal appears.
3. Select Add Integration.
4. Enter the Connection Name and click Activate. The integration is now active and appears under the Connected tab.