Campaign Reports

Learn about in-depth campaign reports across multiple engagement channels.

Campaign reports offer comprehensive insights across a number of engagement campaigns available on the dashboard, including Email, SMS, App Push, Web Push, and WhatsApp. These reports assist in analyzing thoroughly, tracking metrics, monitoring trends, and optimizing strategies efficiently.

The report is downloaded to the registered email address.

Click on the below channels available in the campaigns section.

1. Email

Email reports provide detailed analytics, showing how your campaigns are performing. You can track important numbers like open rates, click rate, and so on. It helps you make better choices for your email marketing.

Refer to the below table to understand the Email report metrics.

MetricDescription
Open RateOpen rate is calculated as the total number of times the broadcast was opened divided by the total number of contacts who received the broadcast.
Total number of times emails opened / Total number of contacts email delivered to.
Click Rate Click rate is calculated as the total number of clicks on the links in the delivered broadcast divided by the total number of contacts who received the broadcast.
Note: Click Rate = Total number of clicks on a delivered email/ Total number of contacts email delivered to.
Click MapThis report displays the total clicks on email links visually. Each link's click count is shown as a percentage of the total clicks. Note that total clicks are counted, not unique clicks. The Click Map helps identify the most effective links, aiding in broadcast planning.
Link PerformanceIt gives you a glimpse of total number of links in the email and the total number of clicks on them. The data shows the number of clicks received by the links.
Periodic TrendIt shows the pattern of time in which the broadcasts are opened and clicked during a day. For example, most emails are opened during the 12.00 – 2.00 p.m time. Getting this trend can help you schedule your broadcasts during the time when your contacts are most active.
Devicewise TrendThis reports shows details of how does the broadcast perform on

  • Devices: Mobiles, desktop, tablet.

  • Operating Systems: Win-nt, Ios, Mac, and so on.

  • Email Client/Browser: Google chrome, Mozilla Firefox, and so on.

  • Screen Resolution: PC resolution, 320 X 480.
  • Domainwise TrendGives the statistics of broadcast’s performance based on the domains of the email addresses of the contacts.
    Social Media TrendWhen the broadcast is shared on social media platforms like Facebook and Twitter, the Social Media trend shows the number of likes, retweets, and so on.
    Geo Location ReportThis report shows the location from which the contact has opened the email. You can use this data to send geo-targeted Broadcasts.
    2. SMS

    The SMS reports provide the details of the performance of the SMS broadcasts. For each broadcast, you get to know the number of SMS sent, how many have been delivered and clicked, the number that could not be delivered due to NDNC.

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    Note:

    When downloading reports for SMS, it's important to note that user attribution won't be available.
    For example, if you send a personalized SMS like "Hey Jane Doe, get 1 coffee free by buying 3 coffees," the report downloaded for analysis will display campaigns using user attribution as "{First Name} {Last Name}" instead of the original name.

    SMS Report

    SMS Report

    Refer to the below table to understand the SMS report metrics.

    MetricsDescription
    PublishedRepresents the total audience targeted in your SMS campaign.
    SentRepresents campaigns dispatched from the platform to the users successfully.
    DeliveredRepresents users who have successfully received the SMS.
    ClickedRepresents the number of users who have have clicked the SMS.
    ConversionRepresents the number of total users that performed the conversion event.

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    Points to Remember

    • When you download or schedule SMS summary report, you will have the option to choose between Message-wise and SMS-wise reports.
    • The message-wise report provides a detailed breakdown of each individual SMS campaign sent.
    • The SMS-wise report, on the other hand, provides details counts on Delivered SMS, Undelivered SMS, SMS Submitted to the network, and Total SMS Sent.
    • This provides more flexibility and granularity in analyzing your SMS data, giving you the insights you need to make informed decisions.
    3. Web Push

    Web push reports give insights into their performance. Track important metrics like click-through rates and conversions to improve your notification strategies and engage your audience effectively.

    Refer to the below table to understand the web push report metrics.

    MetricsDescription
    PublishedRepresents the total audience targeted in your web push campaign.
    SentRepresents web push campaigns dispatched from the platform to the users successfully.
    DeliveredRepresents users who have successfully received the web push.
    Opened/ReadRepresents the total number of numbers who have opened/read the web push.
    ClickedRepresents the total number of numbers who have clicked the web push.
    ConversionsRepresents the number of total users that performed the conversion event.
    RevenueRevenue earned from the campaign.
    4. App Push

    App push reports give insights into their performance. Track important metrics like click-through rates and conversions to improve your notification strategies and engage your audience effectively.

    Refer to the below table to understand the app push report metrics.

    MetricsDescription
    PublishedRepresents the total audience targeted in your app push campaign.
    SentRepresents app push campaigns dispatched from the platform to the users successfully.
    DeliveredRepresents users who have successfully received the app push.
    Opened/ReadRepresents the total number of numbers who have opened/read the app push.
    ClickedRepresents the total number of numbers who have clicked the app push.
    ConversionsRepresents the number of total users that performed the conversion event.
    RevenueRevenue earned from the campaign.
    5. Whatsapp

    Whatsapp reports give insights into the messages performance. Track metrics like delivery rates and engagement to optimize your messaging strategy and connect effectively with your audience.

    Refer to the below table to understand the Whatsapp report metrics.

    MetricsDescription
    PublishedRepresents the total audience targeted in your Whatsapp campaign.
    SentRepresents whatsapp campaigns dispatched from the platform to the users successfully.
    DeliveredRepresents users who have successfully received the whatsapp.
    Opened/ReadRepresents the total number of numbers who have opened/read the whatsapp.
    ClickedRepresents the total number of numbers who have clicked the whatsapp.
    ConversionsRepresents the number of total users that performed the conversion event.
    6. RCS

    RCS reports give insights into the Journey performance. Track metrics like delivery rates and engagement to optimize your messaging strategy and connect effectively with your audience.

    Refer to the below table to understand the RCS report metrics.

    MetricsDescription
    SentRepresents RCS messages dispatched from the platform to the operator successfully.
    DeliveredRepresents number of RCS messages that got received on recipient devices.
    Opened/ReadRepresents number of unique opens on the RCS messages.
    ClickedRepresents the unique number of clicks on RCS messages.