Events
Create custom events using the Netcore CE dashboard.
Overview
Events tracked on the Netcore CE dashboard help you analyze what actions the end user is taking on your application or website. You can use events to analyze user behavior, segment audiences, and create targeted campaigns. Understanding and using these events can enhance user engagement and personalize interactions. There are two types of events on the Netcore CE dashboard: User event and Business event.
User event
User events are actions tracked on the app or website by Netcore SDK, such as user logins, purchases, or clicks. Events include add to cart, product purchases, content views, or other actions.
There are three types of user events tracked on the Netcore CE dashboard:
- Behavioral Events: Capture all user actions on apps and websites that occur organically. The actions captured include app launches, page views, searches, purchases, and other interactions that users initiate without the direct involvement of Netcore engagement channels. By tracking these events, businesses gain insights into user behavior patterns and navigation habits within their platforms.
- Engagement Events: Capture actions you perform through our messaging channels, such as email, app push, web push, and so on. The actions captured include notification clicks, unsubscribing from emails, and more.
- Transactional Events: Capture certain user actions related to transactions or interactions through the Netcore CE dashboard. The actions captured include add to cart, product purchases, online bookings, or other transactions related to communications sent via the Netcore CE dashboard. For example, a user completes a hotel booking after clicking on an email sent via the Netcore CE dashboard.
Business event
Business events are actions in a business that marketers track to engage with customers. These events trigger automatic actions, like sending notifications or launching campaigns. For example, a business can email readers when a new article is published. Marketers use these events to update customers on important things like price changes, new products, or service updates. By responding in real time to these events, businesses stay connected with customers and ensure timely communication. Refer to the table below for some of the business event's use cases.
| E-commerce | Travel | Ed-Tech | OTT/Media |
|---|---|---|---|
| Back in stock | Price Drop | New course added | New episode added |
| Price Drop | Flight rescheduled | New tutorial added | New season added |
| New Arrival | Flight delayed | New instructor added | New series added |
| Stock running out | Rooms running out | New center launched | New film added |
Note
There are two types of event categories differentiated by how they are created on the Netcore CE dashboard.
- Auto created events: Events created automatically or during Netcore CE onboarding after you integrate our SDK.
- User events: Events you create on the Netcore CE dashboard.
Create Event
Follow the steps given below to create a new event.
- Log in to the Netcore CE dashboard.
- Navigate to Settings > Events > CREATE NEW. Fill in the required fields.
Create an Event
Refer to the given table to learn more about the available fields.
| Field | Description |
|---|---|
| Event Name | Define the name of the event being created |
| Description | Defines the purpose of the vent being created. This is an optional field. |
| Parameter | Define the key variable for the event, such as product name. For example, Movie_Name (Text: Ice Age), Genre (Text: Cartoon film), Season (Integer: 3). Note: You can add up to 99 parameters. Once added, the parameters cannot be deleted. |
| Data Type | Define the parameter format, such as Text, Integer, Float, or Date. |
When your event is created, it will be displayed on the Events listing page. The columns available here are:
| Column | Description |
|---|---|
| Events Info | Displays the event name and ID. |
| Status | Displays whether the event is currently active or paused. |
| Usage | Displays the total percentage of usage out of the event container. |
| Description | A brief summary of the event created. |
| Created by | Displays whether the system automatically created the event or manually created by a marketeer. |
| Created on | Displays the date and time when the event was created. |
| Event Type | Displays the event type, like Custom, System, App, or Web. |
To edit the event you have created, refer to the table below to learn about the available functionalities.
| Functionality | Description |
|---|---|
| Edit | Allows you to modify the details of an already created event. |
| Stop Event | Allows you to temporarily pause the event. Stopping the event data will suspend any processing or updates related to this event. This action can be reversed by clicking on Start in the event data menu later. |
| Delete Event | Allows you to permanently delete the event and the associated data from the Netcore CE dashboard. |
Point to remember
When you try to stop the event, you will be shown a popup highlighting where the event is being used, such as in campaigns or journeys. After reviewing this, you can decide whether to stop or delete the event.
Updated about 1 month ago