Overview

The Campaign Insight Generator is an AI-powered tool that provides smart, actionable insights across Email, SMS, App Push Notification, Web Push Notification, WhatsApp, and RCS (coming soon) campaigns. It analyzes key factors like subject lines, content tone, send time, personalization, and more to explain which campaigns are working and why. It helps you predict future performance, improve weak campaigns, and compare channel or time-based trends, all with just a few clicks.

To enable this feature, contact your Netcore account manager. When this feature is enabled:

• You can see the Get Insights option when you log in to your Netcore CE dashboard. It appears on the Campaign listing page.
• No extra setup is required.

Get Started with These Prompts

To help you make the most of the Campaign Insight Generator, here are some simple and effective prompts. These cover common use cases and will help you get comfortable using the tool:

1. What were the top 3 best and worst performing campaigns?
2. Can you do a Month-on-Month best performing campaign analysis?
3. Can you help me do an in-depth analysis on the subject lines?
4. Point out the best performing STO campaign and give me comparative analysis for all the STO campaigns executed in the last 30 days.
5. Can you recommend ways in which I can segment the customer data for better revenue?
6. Identify the improvement patterns in open rate & click rate for the campaigns over the past 3 months.
7. Give recommendations to improve engagement score for the worst performing campaign in the last 30 days.

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Important Points to Remember

• We support analysis across Email, SMS, App Push Notification, Web Push Notification, WhatsApp, and RCS (coming soon).
• Only included segment IDs are considered; excluded segment IDs are not used in analysis.
• Similarly, only included list IDs are analyzed.
• The subject lines of email campaigns are analyzed. WhatsApp, RCS, and SMS subject lines are not included.
• The content of RCS messages is not analyzed. If a CTA is recorded as zero, it indicates no CTA was detected. We do not track multiple CTAs.
  Note: If you haven’t added any CTA, then CTR will not be detected. The model gives less weight to campaigns where CTA is absent or engagement was very low.
• The following key metrics are tracked for campaign performance: Click Rate, Revenue, Unsubscribe Rate, Open Rate, and Conversions.
• When using a general prompt like "Give me campaign data for the last 3 months", the Insight Generator will only return data for the first 5 campaigns by default. To get insights for all campaigns, follow up with a specific prompt like:
  • "Show insights for the top 10 campaigns"
  • "Provide data for the top 30 campaigns"
    Recommendation: Be specific in your initial request. Mention the number of campaigns you want insights for such as, top 10, 15, or 30 to avoid incomplete results and unnecessary follow-up prompts.

Key Benefits

• You do not have to go through dashboards or spreadsheets anymore. The Insight Generator gives you a clean summary of your campaign's performance. All the important numbers and trends are already organized and easy to read. So you can spend less time analyzing and more time strategising.
• Whether your campaign performed well or poorly, the tool explains the reasons behind it and suggests specific actions you can take to improve results next time. It is like having a marketing analyst working beside you.
• You can get insights for all your communication channels, like Email, SMS, WhatsApp, App & Web Push Notification, and RCS. This gives you an entire picture of what's working across your entire marketing strategy, not just in one place.
• It helps you guess how your next campaign might perform based on past data. Before launching your next campaign, you can see predictions based on similar past campaigns and user behavior. This helps you select the right time, channel, or audience to get better results.

Limitations

There are a few limitations and conditions to be aware of to ensure accurate interpretation of the results.

• Data fetch is limited to the past one year.
• For recently launched campaigns, insights will be available after approximately one hour.
• Engagement and conversion data will update for up to 30 days post-campaign; on day 30, data becomes static.
• Recent campaigns may show lower CTR and Open Rate, which may skew insights.
• Customer data is based on a rolling 1-year window.
  Example: If today is June 26, 2025, the insights will use data from June 26, 2024, to June 25, 2025.
• Responses are generated through internal AI models. Asking "What is my best campaign strategy?" may produce varying results. This is because the analysis is contextual rather than purely statistical. Similarly, asking for "Top 5 performing subject lines" may yield consistent answers, while open-ended prompts can vary based on session context.
• Since this is a beta version, updates will be frequent based on feedback. Use the thumbs-up/thumbs-down option on insights to help improve model quality.

How Insight Generator Works

When you put in a prompt, our system analyzes and delivers results by considering various dimensions on which the campaign performance is getting judged. Some of these dimensions include:

• Content Category (Sales, Product, Engagement)
• Presence of Emojis
• Punctuation Usage
• Alphanumeric Characters in Content
• Tone of the Message
• Day of the Week (when the message was sent)
• Hour of the Day (message send time)
• Personalization (whether the message is personalized)
• Day Type (whether it's a weekday or weekend)
• Subject Line Length
• Character Count
• Word Count
• Campaign Type

Content Category

To help categorize campaigns and provide more meaningful insights, the Campaign Insight Generator classifies campaigns into specific categories based on keywords found in the message content. The categories include:

• Promotion of New Arrivals:
  Keywords like New Arrival, Fresh, Introducing, Breaking, and First Look categorize campaigns that focus on promoting newly launched products or services.
• Promotion of Recommended Products:
  Campaigns that focus on suggesting curated or popular products are categorized using keywords like Top Picks, Recommended, Must-Have, Trending, and Just For You.
• Discounted Promotions:
  Campaigns offering discounts or limited-time offers are categorized using keywords like Sale, Discount, Flash Sale, Exclusive Offer, Price Drop, and Special Price.
• Content Engagement:
  Campaigns aimed at educating, engaging, or providing valuable content are categorized under Content Engagement with keywords such as "Guide, Tips, How To, Discover, Learn, and Insights.

Types of Insights You Can Get

Click to read the use cases in detail.