Behaviour Dashboard: Events
Track key conversion events to boost conversions.
Events
The Events section tracks key conversion events, showing data on actions like purchases, sign-ups, and checkouts. It helps you understand which events drive conversions so you can focus on improving the user experience and boosting conversion rates. The data displayed here is categorized into the following types:
Overview
The Overview section provides data on event performance, allowing you to track key metrics and trends over time. You can also add up to four events for comparison.
Download your data in various formats. Click 
to export data as per your preference. Available export options are:
- Export as PDF
- Export as PNG
- Export as JPEG
Refer to the table to learn the options available in this section.
| Field | Description |
|---|---|
| Event Performance | Displays event data for Today, Yesterday, and Last Week. You can compare the performance of up to four events side by side. This comparison helps you track trends and identify patterns across multiple events in real-time. |
| Top Payloads for the Selected Parameter | Shows the best-performing payload values for a selected parameter |
| Number of Events Performed by Users | Displays the total number of times users have performed a specific event. |
| Event Performance Throughout the Day | Shows how event activity changes throughout the day, helping you identify peak user engagement times. |
Download Reports
This feature allows you to download event reports specifically for identified users.
There are two types of event reports available:
- Complete Events Report: This report includes detailed data for every event performed by users. It provides information only for identified users.
- Attributed Events Report: This report highlights events tied to specific user actions, offering insights into user behavior and engagement. For example, if you track an Add to Cart event, this report will show details like why the action was taken and the channel it occurred on, such as WhatsApp, app push, email, and so on.
To download a report, click select your desired report type and desired email ID to receive it. If you wish to include event payload parameters, check the box before clicking Send. The report will be delivered to your specified email.
Note
Event will be downloaded for identified users only
Users
The Users section provides insights into the types of users engaging with tracked events. The data displayed here is categorized into the following types:
- User type in this event: Pie chart showing Identified and Anonymous users who triggered the event.
- Recent occurrences: Shows a list of recent event instances, including the User ID of those who triggered the event and the Received date when the event occurred.
View User Type and Recent Occurrences
Device and OS
The Device and OS section breaks down event data by the devices and operating systems used. This allows you to enhance user experience based on device preferences and performance. Switch between 
to choose App, Website, or App & website.
Refer to the table to learn the options available in this section.
| Option | Description |
|---|---|
| App | Top App Versions of this Event: Displays a pie chart showcasing the most-used app versions for the selected event. Top-5 SDK Versions of this Event: Shows a pie chart of the top five SDK versions. Top-5 Mobile Brands of this Event: Provides a pie chart highlighting the top five mobile brands used by users who performed at the event. Top-5 Mobile Models of this Event: Displays a pie chart of the top five mobile models. |
| Website | Top-5 Browsers of this Event: Displays a pie chart of the top five web browsers used by users during this event, giving you a clear view of browser preferences. Top-3 Devices Used in this Event: Displays a pie chart of the top three devices used by users for this event, helping you understand which types of devices are most commonly used. |
| App & Website | Top Platforms Used in this Event: Displays a pie chart of the leading platforms used by users, including Android, iOS, Windows, Mac, and Linux. Channel Attribution: Displays how different communication channels, like push notifications or emails, have contributed to the event's performance. |
View Event Data By Device And Operating System
Updated 3 days ago