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Integrate Facebook Lead Ads with Netcore

This guide helps you integrate Facebook Lead Ads with Netcore

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Prerequisites

  • Access to your Facebook Business Manager and Facebook Lead Ads account

  • An active Zapier account

  • A valid Netcore CE account with:

    • Account ID
    • Passcode
    • Region (US, IN, SEA, ME, etc.)

Activate Facebook Lead Ads

Follow the steps below to activate FB lead ads on the Netcore CE dashboard.

  1. Log into the Netcore CE dashboard and navigate to Settings.
  2. Click Integration > Online Advertising Platforms > Facebook Lead Ads. The Add new integration modal opens up.
  3. Click ADD INTEGRATION and provide basic details to complete Facebook lead ads configuration.
FieldDescription
Connection nameProvide an unique name for the integration.
URL (for Zapier)Webhook URL. -How this URL is used: When you are configuring the Zap to send FB lead data into Netcore, this URL is to be added in the Webhook action node on Zapier. LINK HERE: How to configure Zap
Basic auth (for Zapier)These are the details cooresponding to the webhook which is a combo of username and password required for Zapier webhook auth.
Select source of eventSelect your desired App or Web (mWeb/ web) from the dropdown.

Configure Zapier Automation

Follow the steps given below to learn how to configure a Zap on Zapier dashboard.

  1. Set up the Trigger
  2. Configure the Action Using Webhooks

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Prerequisites

  • You are on a suitable Zapier plan that supports automation with premium apps like Facebook Lead Ads.
  • You have enough Zapier task credits to handle the volume of leads being sent to Netcore CE.

Step 1: Set up the Trigger

  1. On the Zapier dashboard, select Facebook Lead Ads as the Trigger app.
  2. Select New Lead as the Trigger Event and connect the Facebook account where your lead generation campaigns are running.
  3. Select the Facebook Page associated with your campaign.
  4. Select the Lead Form you want to import data from, or select Default to allow any form.
  5. Click Continue, then Test Trigger to verify the data flow from Facebook into Zapier.
  6. Once the test is successful, click Continue.

Step 2: Configure the Action Using Webhooks

  1. Select Webhooks by Zapier as the Action app.

  2. Select POST as the Action Event and click Continue.

  3. In the URL field, paste the Webhook URL copied from your Netcore CE account.

  4. Set Payload Type to JSON.

  5. In the Data section:

    • Map all the relevant form fields from the Facebook lead form.
    • Ensure the field used as the primary key (identity) is mapped correctly.
    • Prefix custom attributes with nc_ to match Netcore's attribute format.

  6. In the Basic Auth field, enter your Netcore CE credentials (Account ID and Passcode in the format AccountID:Passcode).

  7. Click Test Step to verify the connection between Zapier and Netcore.

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    Note

    Ensure the Netcore integration is active, and allow 10–15 minutes after activation before testing.

  8. Upon successful response, click Publish Zap.

How to Use This Integration

Here are a few ways to use this integration on the Netcore CE dashboard.

  • When a lead is submitted through Facebook Lead Ads, a new contact is created or an existing contact is updated in Netcore CE.

  • The event fb_lead_received will be logged as a behavioural event for each lead.

  • You can use these behavioural events and associated attributes to:

    • Build dynamic user segments
    • Trigger automated journeys
    • Apply filters within journey workflows

Updated 1 day ago