Setup

Refer to the table below for details on the sections available under Setup.

Fill in all the required sections and proceed.

Refer to the given table to know the Advanced fields.

Refer here to know the advanced fields in detail.

Google Analytics Tracking

Enable tracking to monitor campaign performance via Google Analytics.

• Source (utm_source): Identify the origin of your traffic, such as a search engine or newsletter.
• Medium (utm_medium): Specify the marketing medium, like email, social, or CPC (cost-per-click).
• Campaign (utm_campaign): Name the specific campaign, like a product launch or a seasonal sale.
• Content (utm_content) (Optional field): Differentiate specific campaign content or links.

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GA Tracking Guidelines

• Ensure you're using Netcore Android SDK v3.5.0 and Netcore iOS SDK v3.5.0 for GA tracking.
• Netcore provides personalized values for {CHANNEL} in utm_medium and {CAMPAIGN_NAME} in utm_campaign.
• Personalized values are not supported for utm_source and utm_content.
• Character validation allows only: a-z A-Z 0-9 - _ . @ : ' / { }.
• UTM values auto-populate based on global settings once enabled.
• It can be manually overridden with values on campaign level.

Example: Redirection URL with utm_source = Smartech, utm_medium = {CHANNEL}, utm_campaign = {CAMPAIGN_NAME}, utm_content blank: https://domain.com/collections/payday?utm_source=Smartech&utm_medium=in-app&utm_campaign=25Jan_TRIWellSale.

Conversion goals

Add conversion goals to monitor key business metrics and measure the success of your in-app message campaign. You can track one conversion goal per campaign. Select any event as a conversion goal activity according to your objectives.
For example, if you want to track the number of customers who have purchased shoes after your campaign was sent. (Event - Product Search, Product - Shoes).

• Specify payload parameters: You can define criteria for the conversion event payload. You can add up to 5 parameters that are available for customization.
  For example, specify a Purchase event when the product price exceeds 10,000.
• Conversion Window: Select this option to define the time frame for successful actions after interacting with your campaign.
• Revenue Parameter: Select this option to assign a value to each successful action for tracking financial impact.

Control group

These are the number of users you intentionally exclude when sending campaign content. They serve as a reference point for evaluating the effectiveness of your campaign.

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NOTE

Setting up a conversion goal is mandatory when using the Control Group feature.

To exclude users in the control groups, do the following:

1. Toggle on the control group to exclude the users in the control group from the campaign's target segment.
2. Specify the percentage of users you want to exclude from the campaign using the scroller/ slider.

Custom key value

Add a custom key value if required. Toggle the Custom key value button to add

Custom key-value: A custom key-value pair is a simple data structure that sends extra information with your campaign. This lets you personalize the user experience and trigger specific actions within the app when the message is received. This data becomes available whenever an in-app message is clicked or dismissed.

• Set custom key-value data for specific Android or iOS apps, or both.
• Add up to 50 custom key-value pairs.
• Once enabled, you must add at least one key-value pair. Duplicate key names are not allowed.
• Only these characters are allowed: a-z, A-Z, 0-9, -, _, ., @, :, ', /, {, }.
• Only these characters are allowed: a-z, A-Z, 0-9, -, _, ., @, :, =, &, +, %, ?, #, ', /, {, }, [, ].

Audience

The Audience section lets you select who to target your App Content Personalization. You can add up to 50 target audience groups to filter the app content pz as per variours user segments/ lists.

It has the following sections:

• All Contacts: Target all users in your contact list when creating campaigns.

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All Contacts Setting

Admin users of the Netcore CE dashboard can disable the All Contacts option, if they prefer not to send a campaign to all contacts. This option is enabled by default, making the All Contacts option selection accessible. However, admin users can change it as needed.

To enable or disable the feature, navigate to Profile > Account Configuration > All Contact Enable/Disable >Active / Inactive.

• Segments/List: Select from existing lists or segments to target specific contacts. Search for the desired segment or list by name and add it to your campaign with a checkbox selection.

Filters

You can add criteria for up to 5 events. By applying multiple conditions, you can narrow down your audience.

Exclude Audience

Select suppression segments or lists to exclude specific users from campaign targeting. You can select up to 15 segments or lists for exclusion.

Content

Single Image

This section enables you to personalize your app's in-app experience by displaying a single image with an actionable button. Here's a breakdown of the settings:

JSON Code Editor

To create an app content personalization using Code editor, follow these steps:

1. Select JSON code editor.
2. Add your code JSON code in the blank canvas or upload the JSON code from your device (Max size: 5 kb). Preview the template in real time on the right pane.

Test app content personalization

Select TEST to preview the final personalization before making it live.

Select your desired test device from the dropdown and click SEND TEST MESSAGE.

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Note

To add a new test device, click here. Add a test device by selecting the relevant app in Settings > Apps.

Schedule

Finish creating and previewing personalization, then schedule your campaign.

• Under the Schedule campaign, select Send Now to send immediately or select Send later to send it on your desired date and time.
• Under Campaign Frequency, you can control how often a user sees your campaign. Select the specific days of the week and time until which you want the personalization to run. Click COPY FOR ALL to apply the same time to all days.