Overview

App Content Personalization enables you to customize every interaction for every user. It enables you to build applications that adapt to all types of users. These personalizations integrate natively into your app’s interface.You can update the content in real time based on user behavior, preferences, or in-app triggers. This allows you to create dynamic, context-aware experiences without disrupting the user journey.

How App Personalization Works

Content cards are delivered and rendered natively within the app UI. Once the app receives a card payload, it maps the content to a native template. This allows the app to control styling, positioning, and user interaction, ensuring a consistent brand experience.

Cards are:

• Cached locally for fast load times
• Refreshed on trigger or app open
• Managed via rules, audience segments, or API calls

Let us understand it through a quick example:

You open your favorite shopping app and see a card that says: "Get 20% off on your first order!”

This message is a content card. It is built into the app’s design, so it feels like part of the app, not a pop-up.

What happens behind the scenes?

• The card is sent to your app and displayed using the app’s own style.
• It’s saved on your phone to load quickly.
• It updates when you open the app or take an action.
• It only shows if you match the right audience rules (like being a new user).

As a result, you get a smooth, branded message at the right time. This system makes real-time personalization easy to scale across diverse user journeys.

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Key Use Cases

Refer to the given table to know the most common use cases for App Content Personalization.