Overview

Designed to empower e-commerce marketers with deep insights into customer behavior - we are introducing a powerful suite of derived attributes - an effort towards enriching and enhancing intelligence on the customer data! These attributes enable the creation of personalized, engaging, and effective marketing strategies, driving both customer satisfaction and business growth. This document outlines the Derived Attributes available, their benefits, and guidelines for their effective use.

Derived Attributes are insights generated by analyzing user's shopping behavior and patterns. These insights allows a marketer to understand the user better and tailor the offerings and communications to meet their unique needs and preferences. The initial set of Derived Attributes includes:

• Total Orders: The cumulative number of orders you've placed with us, highlighting your engagement and loyalty.
• Total Order Value: The total amount spent on your orders, providing insights into your investment in our products.
• Average Order Value: The average amount spent per order, helping us understand your purchasing habits.
• Last Purchase Date: The most recent date you made a purchase, allowing us to keep our interactions timely and relevant.

Discovery and Usage

You can now find derived attributes under

• Attributes (Audiences => Attributes => Derived Attributes)

  

• Unified View of Customer (Audiences => All Contact => Click on Any user) These attributes are now available to be used under your

  

• Contact Master - You could see these attributes available under the contact master

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You uploading/editing of derived attributes is prohibited as it is computed in our system.

• Segmentation - These attributes are readily available for segmentation for more targetted campaigns - You will start seing these attributes under the "user attribute" section
• Personalizaton - You can also use these attributes for personalization purposes in your campaigns.

Benefits

• Personalized Marketing: Leverage customer insights to tailor marketing messages, offers, and product recommendations, enhancing the customer experience.
• Customer Segmentation: Effectively segment customers based on their purchasing behavior, enabling more targeted and effective marketing strategies.\
• Improved Customer Retention: Utilize insights to engage customers at the right time with the right message, improving loyalty and retention.
• Increased Revenue: Identify and capitalize on upselling and cross-selling opportunities through a deeper understanding of customer spending patterns.

Enabling Derived Attributes

Kindly contact your Account Manager to get it enabled for your account.