Website Personalization

Learn how to create Website Personalization campaigns using the Netcore CE dashboard.

Overview

Website Personalization customizes your website for each user based on their behavior, preferences, or past interactions. Instead of showing the same content to everyone, the website adapts in real time to meet each visitor’s needs. You display personalized product recommendations, special offers, or targeted messages.

Using data like browsing history, location, or purchase behavior creates a unique experience for every user. This keeps visitors engaged and increases their chances of purchasing or signing up.

Netcore's CE dashboard offers two types of personalization for websites:

  1. Rule-Based Personalization: This personalization allows you to set specific conditions based on user characteristics, such as location or device. You define the rules, and the website content changes accordingly. It’s ideal for targeted promotions or content updates.
  2. Algo-Based Personalization: This personalization uses algorithms to automatically suggest products or content based on user behavior and preferences. It learns from users' actions and makes real-time adjustments to deliver personalized experiences, driving better engagement and results.

Prerequisites

  1. Add your website to the Netcore CE dashboard.
  2. Add Netcore CE Javascript to your website.

Refer here to integrate Web SDK into your website.

Refer to the links below to learn more about personalization.

  1. Rule-Based Personalization
  2. Element Templates
  3. Algo-Based Personalization