The Users section shows detailed information about your app’s users. It tracks active and converted users who have completed key actions, such as purchasing or signing up. This section helps you view your users' engagement and which groups contribute to your app’s success.

Track, Analyze & Customize User's App Activity

Live User Activity

View real-time active user counts for your app or website. These numbers are not affected by the chart filters below. The metrics available in the block are:

Daily active users (DAU)

DAU is the count of active users for today and yesterday. DAU is calculated based on users triggering App Launch / First App Launch.

Weekly active users (WAU)

WAU tracks the number of users who were active during the current week, defined as Monday to Sunday. The metric displays active-user counts for both this week and last week, helping you compare week-over-week engagement.

Monthly active users (MAU)

MAU captures the number of users who were active during the current month, measured from the 1st of the month to the last calendar day. It shows active-user counts for this month and the previous month, enabling month-over-month trend analysis.

Functionality

Refer to the sections below to know the functionalities available on the Users dashboard.

Filters

Click More to Apply more filters to your dashboard view.

Apps

Select the specific app(s) from the dropdown that you want to include in your analysis. By default, all apps are selected. Use this filter when your account tracks multiple apps and you want to focus on a particular one.

App versions

Select the app version(s) from the dropdown to filter your data. This helps you compare performance or behaviors across different releases. For example, when verifying the impact of a new update.

SDK versions

Select the SDK version from the dropdown that is running on the user’s device. This is useful for diagnosing SDK-related issues, validating rollouts, or comparing event tracking consistency across SDK upgrades.

Customize

Click Customize to select or deselect the metrics you want to display on your dashboard. This lets you control which insights are visible based on your analysis needs.

Old App View

Click this button to switch to the old app users' dashboard. Refer to the given document to know the old dashboard view.

Analyze Metrics

Refer to the given table to determine the options for curating your metrics.

Option	Description
Duration	Select the number of days for which you want to view the data. Today: Analyses users from the beginning of the current day up to the present moment. Yesterday: Focuses on activity that occurred during the previous day. Last 7 days: Examines users over the past seven days, starting from the current day. This month: Provides insights into the users during this calendar month. Last month: Provides insights into users during this last month. Custom range: Allows you to define a specific start and end date.
Audience	Select from the dropdown any of the following options. All identified: Include all contacts with a valid primary key (such as email or mobile number) available on the Netcore CE dashboard. All anonymous: Include all contacts without a valid primary key in the Netcore CE dashboard. Lists: Lists are external segments that are uploaded on the CE dashboard by any method. Segments: Dynamic groups of contacts that are automatically updated based on certain conditions or actions taken by the users.

Option

Description

Duration

Select the number of days for which you want to view the data.

Today: Analyses users from the beginning of the current day up to the present moment.
Yesterday: Focuses on activity that occurred during the previous day.
Last 7 days: Examines users over the past seven days, starting from the current day.
This month: Provides insights into the users during this calendar month.
Last month: Provides insights into users during this last month.
Custom range: Allows you to define a specific start and end date.

Audience

Select from the dropdown any of the following options.

All identified: Include all contacts with a valid primary key (such as email or mobile number) available on the Netcore CE dashboard.
All anonymous: Include all contacts without a valid primary key in the Netcore CE dashboard.
Lists: Lists are external segments that are uploaded on the CE dashboard by any method.
Segments: Dynamic groups of contacts that are automatically updated based on certain conditions or actions taken by the users.

Active users

The Active Users section helps you track how many users engage with your app across different time periods. It provides a quick summary of overall activity and lets you analyze trends through a visual timeline chart.

At the top of the widget, you will see two key metrics for the selected date range:

Total Active Users

Displays the total number of users who were active during the selected period.
Example: 1,891 active users from Sep 2025 to Dec 2025.

Average Session Count

Shows the average number of sessions per user during the same period.
Example: 209 average sessions.

Trend Graph

The line graph visualises how daily, weekly, or monthly active users fluctuate over time. Refer to the given table to know the graph components.

Component	Description
X-axis	Timeline corresponding to the selected granularity: - Day: Shows day-wise active users. - Week: Groups activity into weekly totals. - Month: Displays monthly active-user counts.
Y-axis	Total number of active users
Blue Line- Active users	Shows the number of active users for each selected time unit (Day, Week, or Month).
Gray Dashed Line- Average	Displays the average active users for the selected date range, helping you compare individual data points against the overall trend.
Red Line- Goal Target	Indicates the target number of active users you aim to achieve, allowing you to track progress toward engagement goals.

You can view the metrics in a graph displayed daily, weekly, or monthly. Hover over the graph to see accurate values for each metric. Select a view to analyze trends at different levels of detail.

At the bottom of the chart, you can toggle the following:

Average: Turns the average line (gray dashed line) on or off. Use this to focus on the raw trend or compare against your baseline.
Goal Target: Turns the goal line (red line) on or off. You can also edit the goal target value from here to reflect your desired engagement benchmark.

In addition to the graph format, as you scroll down, you will find detailed pie charts that show active users by various categories. Click to export data in PDF, PNG, or JPEG format. Refer to the given table to learn about the available pie charts.

Pie chart	Description
Active Users by Platform	Displays a pie chart of active users split by platforms like iOS and Android.
Active Users by App Version	Displays a pie chart showing the distribution of active users of different app versions.
Active Users by User Type	Displays a split of converted users by user type (identified vs. anonymous).
Active Users by SDK Version	Displays a pie chart showing active users by SDK version.
Active Users by Device Make	Shows active user data split by device brand.
Active Users by Device Model	Displays a breakdown of active users by device model.