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WhatsApp Limited Time Offer

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Overview

Limited-Time Offer (LTO) templates help you send time-sensitive promotions on WhatsApp. These templates highlight an offer with a visible label, optional countdown timer, and structured button layout that encourages quick action. Limited Time Offer templates are ideal for flash sales, promo codes, expiring discounts, and other engagement-driven campaigns.

Key Features

Here are the available functionalities for building a Meta-compliant LTO template:

SectionDescription
Header
  • Add a visual element to your message.
  • You can choose an image or video for the header.
  • Upload a file or provide a media URL.
  • Only one header type can be used per template.
    Limited-Time OfferAdd the main offer details.
    • Heading : Enter an offer heading such as Buy 2 get one free.
    • You can set an expiration date using Duration (e.g., 30 days) or choose a specific date and time.
    • This section visually highlights the time-sensitive nature of your promotion.
      BodyAdd the main content of your message.
      • Supports text formatting options such as bold, italics, strikethrough, and emojis.
      • The field supports up to 550 characters and should contain your primary message in a clear, engaging way.
        ButtonsAdd interactive buttons to your LTO template.
        • You can include Call-to-Action buttons such as Copy offer code, Visit URL, or Call.
        • Buttons appear in a fixed order based on Meta rules. You can also add optional quick reply buttons.Add the offer or coupon code that users can copy instantly. This field supports up to 15 characters.
        • Copy Offer Code:When used with LTO, this code is automatically linked to the Copy Code button in the message.

          Use Case: Holiday Flash Deal


          Log in to the Netcore CE dashboard and navigate to Content > WhatsApp. Select an LTO template from the Template Gallery.

          1. Add a template name such as Holiday Flash Deal and add a header for the template, you may upload an image or video to showcase the promotion.
          2. In the Body, add your message. For example:

          Hi {{customer_name}}, You’ve unlocked an exclusive {{discount_value}}% discount on {{product_name}}! Use code {{coupon_code}} at checkout. Hurry—this offer expires on {{expiry_date}}.

          👍

          Before You Proceed

          • Ensure all variables are filled during sending.
          • Keep the body within 550 characters.
          • The expiration duration works differently based on where the template is used:
            Campaigns: The duration counts from the moment the campaign is sent.
            Journeys: The duration counts from the moment each message is triggered, since journeys fire per event or condition.
          1. In the LTO section:
            • Add a label such as Limited-Time Offer or Buy 1 Get 1.
            • Add a countdown timer to highlight urgency.
            • Set a future expiration timestamp.
          2. Add buttons to make the template actionable:
          TypeLabelAction
          Copy Code(Auto-generated)Copies the offer code {{4}} to the clipboard
          CTAShop NowOpens website URL (max 2000 chars, with optional variable)
          CallContact SupportDials a phone number (optional)
          Quick ReplyUnsubscribeLet users opt out (optional)

          Once the template is created, click on SAVE AS DRAFT to save it and use it later, or click on SAVE AND SUBMIT to send it for Meta Approval.

          Copy Code

          The Copy Code button is now available across all template types. When included, the offer code you enter is automatically linked to the button so users can copy it with one tap.

          📘

          Note

          Templates that include Copy Code or Limited-Time Offer (LTO) elements are treated as Promotional by Meta. Because of this, they are not approved under the Utility category and must be submitted as Marketing templates to pass review.

          Updated 3 months ago