Core Capabilities

Journey Path Optimizer: Power Up Your Insights

Ever wondered what’s actually happening inside your automated journeys? You set up a test, Netcore’s Journey Path Optimizer starts working its magic, and conversions start rolling in—but the "how" and "why" used to stay hidden.
Until now. We are thrilled to introduce the latest evolution of the Journey Path Optimizer. We’ve moved beyond static numbers to give you a high-definition view of your journey’s success, fully visualized and ready for action.

A Quick Refresher: What is Path Optimizer?

Think of the Path Optimizer as your journey’s intelligent GPS. Instead of a traditional A/B test where you manually split traffic 50/50 and hope for the best, the Path Optimizer provide real-time intelligent traffic distribution. It automatically identifies which path (Email, SMS, WhatsApp, and so on.) is performing best and routes more users toward the winner to maximize your ROI on the fly.

What’s New?

We’ve opened the "black box" to give you Advanced Visual Analytics. Now, you can deep-dive into your data with our new interactive dashboard:

• The Unified Performance Graph: See your performance and traffic in one place! A dual-axis view showing Click/Conversion % (Line) against Impression Distribution (Bars) for up to 5 variants. Watch as Path Optimizer shifts the bars toward the winning line.
• Flexible Time Ranges: Want to see how a variant performed last Tuesday? Or how it’s trending over the last 90 days? Toggle between Day, Week, and Month views to spot seasonality and trends.
• Interactive Smart Tooltips: Hover over any data point to see a "play-by-day" breakdown of exactly how many click/conversions, and impressions each variant earned.
• Presentation-Ready Exports: Need to show your success to the leadership team? Download high-res graphs as PNG, PDF, or JPEG, or grab the raw data in a CSV with one click.

Why You’ll Love It

• Total Transparency: No more guessing. See exactly when the Path Optimizer identified a winner and shifted your traffic.
• Strategic Clarity: Identify if specific content works better on weekends vs. weekdays and apply those learnings to future campaigns.
• Audit-Ready Data: All your performance data is now retained and exportable for 180 days.

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Note

For running journeys, conversion data will be available from 04th March, 2026.

Stop traditional A/B testing today and experience the power of real-time intelligent traffic distribution with the Path Optimizer and its new, detailed performance dashboard.

Refer to the documentation to know more.

Edit and Test Templates Directly Within Journey Nodes

NEW FEATURE

You can now edit and test communication templates directly inside the journey canvas—without switching tabs or workflows.

Previously, validating or updating templates required navigating across multiple sections, making the process fragmented and time-consuming.

With this feature, you can:

• Edit templates inline across channels like Email, SMS, WhatsApp, App Push, RCS, and Web Push
• Send test messages directly from the node
• Validate content, personalization, and configurations in real time
• Iterate faster without leaving the journey builder

Template Editing Enhancements

Inline Template Editing with Smart Dependency Handling

ENHANCEMENT

Editing templates is now more flexible and context-aware.

With this enhancement, you can:

• Edit templates directly from the node via Edit actions or preview controls

• Handle templates already in use with two options:

  • Duplicate & Edit to avoid impacting live campaigns
  • Edit Existing to update all linked campaigns

• Maintain control over dependencies while making quick updates

Quick Template Creation Flow

ENHANCEMENT

Creating new templates is now seamlessly integrated into the journey workflow.

With this enhancement, you can:

• Access a “Create New Template” option within the node
• Quickly navigate to the content gallery and return to your journey
• Continue building without breaking your flow

Testing & Validation

Send Test Messages from Journey Nodes

NEW FEATURE

You can now test communication directly from each node to ensure accuracy before going live.

With this feature, you can:

• Send test messages to:

  • Preset lists
  • Manually entered users (up to 10)
  • Recently used profiles

• Validate:

  • Content rendering
  • Personalization (attributes, events, recommendations)
  • Channel-specific configurations

Real-Time Test Feedback and Error Handling

ENHANCEMENT

Testing now provides clear, actionable feedback for faster iteration.

With this enhancement, you get:

• Success messages like: “Sent successfully to X users”
• Partial success visibility with user-level error breakdowns
• Clear failure reasons (e.g., missing data, invalid configuration)
• Faster debugging without leaving the journey

Channel-Specific Improvements

Enhanced Template Controls Across Channels

ENHANCEMENT

Each channel now supports tailored editing and validation behavior within the journey.

Highlights include:

• Support for Email, SMS, WhatsApp, App Push, RCS, and Web Push
• Channel-aware editing flows and validation logic
• Better handling of template lifecycle states and dependencies

WhatsApp Template Status & Controls

ENHANCEMENT

WhatsApp templates now reflect approval states directly within the journey.

With this enhancement, you can:

• View template status: Approved, Pending, or Rejected
• Understand when actions like Edit, Save, or Test are available
• Handle approval workflows without leaving the journey

UX & Workflow Improvements

Context-Preserving Editing Experience

ENHANCEMENT

All actions are designed to keep you within the journey canvas.

With this improvement, you can:

• Use side drawers/overlays for editing and testing
• Maintain your position while making updates
• Avoid context switching and workflow disruption

Faster Iteration and Reduced Time-to-Test

ENHANCEMENT

These updates significantly improve efficiency in journey creation.

With this enhancement, you can:

• Reduce time spent switching between modules
• Validate content and personalization instantly
• Build and refine journeys with greater speed and confidence