Configure the Path Optimizer

Learn how to configure and get started with path optimized journeys

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Follow the given steps to use this condition.

Drag & Drop the Path optimizer conditions panel on the Journey canvas.
Click the Path Optimizer node to open the configuration modal.
Complete the following fields:

Option	Description
Number of branches	Select the number of branches (minimum 2, maximum 5). Each branch will be named as Variant 1, Variant 2, and so on.
Success metric	Choose a KPI for optimization: Clicks: Optimization based on user clicks across channel nodes. Each variant branch must include at least one channel node (Email, SMS, WhatsApp, APN, WPN, RCS, Viber, Zalo). Clicks ÷ Delivered counts are tracked across branches. Netcore will dynamically adjust the user distribution towards the variant with the higher click metric. Conversions: Optimization based on conversion events across channel nodes. Same as Clicks + A journey goal must be configured. Conversion events ÷ Delivered counts are used as the optimization metric. Netcore will dynamically adjust the user distribution towards the variant with the higher conversion metric. When Conversions/Click is selected as the success metric, the journey evaluates performance based on the configured Journey Goal event.

Option

Description

Number of branches

Select the number of branches (minimum 2, maximum 5). Each branch will be named as Variant 1, Variant 2, and so on.

Success metric

Choose a KPI for optimization:

Clicks: Optimization based on user clicks across channel nodes. Each variant branch must include at least one channel node (Email, SMS, WhatsApp, APN, WPN, RCS, Viber, Zalo). Clicks ÷ Delivered counts are tracked across branches. Netcore will dynamically adjust the user distribution towards the variant with the higher click metric.

Conversions: Optimization based on conversion events across channel nodes. Same as Clicks + A journey goal must be configured. Conversion events ÷ Delivered counts are used as the optimization metric. Netcore will dynamically adjust the user distribution towards the variant with the higher conversion metric.

When Conversions/Click is selected as the success metric, the journey evaluates performance based on the configured Journey Goal event.

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Variant Naming: By default, paths are named Variant 1 through Variant 5.

Updated about 3 hours ago

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