Journey Goal

There are two ways to set up a Journey Goal:

1. While creating a new journey.
2. After creating the journey, edit the Journey Goal.

Conversion Window in Journey

Journey Conversion Window helps the marketer configure the attribution window for their conversion based on various marketing campaigns that they are targeting to their users.

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Important Point to Remember

Some of the important point on conversion window in Journey 2.0 :

1. Once the journey is deployed, journey goal cannot be edited.
2. Conversion will be calculated on the basis latest click before conversion activity.
3. Total conversions will be shown in journey reports.
4. The conversion numbers will be shown on the basis of sent date of the communication.
5. In case the user selects common conversion goals for multiple journeys that are running parallel to each other and if a customer falls under the conversion window selected by the user, there is a possibility that conversion and revenue will be attributed to multiple journeys.

Use Case Scenario for Goal Conversion and Conversion Window

Lets understand different scenarios with the below example :

Scenario 1 : Single Journey, Multiple Nodes(APN + Email): Conversion window: 24 hrs

• APN Sent at 9 AM
• Clicked at 9.15 AM
• Purchased at 9.20 AM Rs. 200

Attribution: Conversion 1 and Revenue is Rs. 200

• Email Sent at 12 PM
• Clicked at 2 PM
• Purchased at 3 PM Rs. 300

Attribution: Conversion 1 and Revenue is Rs. 300

Total Attribution= Rs 500.

Scenario 2: Multiple Journeys: Conversion window: 24 hrs

Journey 1

• Email Sent at 9 AM
• Clicked at 10 AM
• Purchased at 12 PM for Rs. 400

Attribution: Conversion 2 and Revenue is Rs. 900

Journey 2

• Email Sent at 2 PM
• Clicked at 4 PM
• Purchased at 6 PM for Rs. 500 :

Attribution: Conversion 1 and Revenue is Rs. 500

Scenario 3: Multiple Journeys: Conversion window 24 hrs

Journey 1

• Email Sent at 9 AM
• Clicked at 10 AM
• Purchased at 9.30 PM for Rs. 400 :

Attribution: Conversion 2 and Revenue is Rs. 900

Journey 2

• Email Sent at 2 PM
• Clicked at 3 PM
• Purchased at 9.30 PM for Rs. 500

Attribution: Conversion 2 and Revenue is Rs.900