Co-marketer Journey Insights
Analyze the performance of your marketing journeys with Co-marketer Journey Insights.
Overview
Journey Insights is an AI-powered tool available inside the Netcore CE Journey module. It automatically analyzes the performance of your marketing journeys and delivers a structured, strategic report. The report covers revenue performance, analytics, and prioritised optimisation actions. You can view all of this in one place, without requiring you to manually sift through dashboards or export data.
What Problem Does It Solve?
Marketing teams often spend significant time pulling numbers from multiple screens and trying to piece together a picture of what is working and what is not. Journey Insights eliminates that effort. Instead of interpreting raw metrics yourself, the AI reads your journey data, identifies critical patterns, and presents actionable conclusions.
Key Benefits for Marketers
Journey Insights translates complex journey data into a clear business direction. Here is what it delivers for your team:
| Benefit | What It Means for You |
|---|---|
| Instant Performance Clarity | Get a full journey audit in seconds instead of spending hours correlating data from multiple reports. |
| Revenue-Focused Decisions | Understand exactly which channels and messages are generating revenue, so you invest in what is working. |
| Pinpoint Funnel Leaks Fast | The AI identifies the exact step where users drop off and surfaces the likely root cause, so you know where to focus. |
| Prioritized Action Plan | Receive a ranked checklist of three specific actions to take today, with no guesswork about where to start. |
| Quantified Improvement Opportunity | See the estimated dollar value of fixing your biggest bottleneck, giving you a clear business case for optimization. |
| AI-Validated Accuracy | A built-in verification step ensures the AI correctly understands your journey before surfacing any insights, protecting you from misleading conclusions. |
Questions Answered by Journey Insights
Journey Insights is designed to answer the most common and high-value questions marketers have about their journey performance, organized across three analysis areas.
| Insight Type | Questions Answered |
|---|---|
| Revenue & ROI | Is this journey actually generating revenue? |
| Which channel (email, SMS, push, etc.) is driving the most revenue? | |
| Which specific message or campaign node is the top performer? | |
| Can I attribute revenue back to a specific message or step? | |
| Analytics | Where are users dropping off in the funnel? |
| Is the drop-off caused by a content issue (low clicks) or a delivery issue? | |
| Which specific journey nodes are underperforming? | |
| Are spam or bounce rates at a concerning level? | |
| Optimization | What should I prioritize fixing right now? |
| How do I address low conversion rates? | |
| Are we spending effort on channels that are not delivering results? | |
| How much additional revenue could this journey generate if the main bottleneck were resolved? |
View Journey Insights
View Journey Insights
Follow the steps below to view the Co-marketer Insights report for any journey in Netcore CE.
- Log in to your Netcore CE dashboard and navigate to Engage > Journey.
- Select the journey you want to analyse. Click on the desired journey from your journey list. The Journey Performance page will open.
- Click Co-marketer Insights tab. The system will begin analyzing your journey data.
Please Wait
The AI is processing your journey data. You will see a loading indicator while it connects to its knowledge base and checks for revenue drivers and funnel leaks. This may take up to 60 seconds. Do not refresh or navigate away from the page during this time.
- A confirmation card appears. This card shows the AI's interpretation of your journey, including the target audience, channels used, frequency, and the key conversion goal.
| Action | What Happens |
|---|---|
| ✅ Yes, this is correct | Click this if the description accurately reflects your journey. The full insights report will load immediately. |
| ❌ This is wrong | Click this if the description does not match your journey. Your feedback is recorded and used to improve future interpretations. |
- After confirming, the full Co-marketer Insights report loads as a three-column dashboard.
| Column 1: Revenue (Last 3 Months) | Column 2: Anomalies & Health | Column 3: Optimization Plan |
|---|---|---|
| Total revenue generated | Critical funnel drop-off point | Estimated revenue upside ($) |
| Channel revenue breakdown | AI-generated root cause | Top 3 prioritized action items |
| Best-performing campaign node | List of underperforming nodes |
Key Metrics & Data Interpretation
The insights report surfaces specific metrics across three analysis packs. Here is what each metric means and how to act on it.
Key Metrics in Journey Insights
Revenue & ROI Pulse
| Metric | What It Means | How to Use It |
|---|---|---|
| Total Revenue | The total revenue attributed to this journey over the last three months, matching what appears on your main Journey Dashboard. | Use this as the headline figure to assess the journey's overall financial contribution. |
| Channel Dominance | A visual breakdown showing how much of the revenue each channel (e.g., Email, SMS, Push) is responsible for. | If one channel accounts for 90%+ of revenue, evaluate whether others are underutilized or should be removed. |
| Star Performer | The single journey node or message contributing the most to revenue, conversions, or engagement (in that priority order). | Analyze what makes this node successful — subject line, timing, audience — and apply those learnings elsewhere. |
Analytics & Funnel Check
| Metric | What It Means | How to Use It |
|---|---|---|
| Critical Leak | The funnel stage with the steepest user drop-off, shown as a percentage (e.g., Click-to-Conversion drops by 95%). | This is your highest-priority fix. A large drop here signals a broken link in your conversion chain. |
| Root Cause | An AI-generated explanation of why the drop-off is likely occurring (e.g., friction on the landing page after a click). | Treat this as a starting hypothesis. Investigate the suggested area to confirm and act accordingly. |
| Failing Nodes | A list of journey steps performing below the journey average — flagged for low click-through rate, high send volume with poor returns, or zero revenue attribution. | Review each flagged node. Consider pausing, rewriting, or removing nodes that are consistently underperforming. |
Optimization Strategist
| Metric | What It Means | How to Use It |
|---|---|---|
| Revenue Opportunity | The estimated additional revenue ($) achievable if the Critical Leak is resolved and brought in line with average performance benchmarks. | Use this figure to build the business case for prioritizing a fix. Share it with stakeholders when requesting resources. |
| Action Checklist | A ranked list of three specific, actionable improvements tailored to your journey's current performance gaps. | Work through these actions in order of priority. Each is designed to deliver the highest marginal improvement to your journey's results. |
Note
The action items in the Optimization Checklist are recommendations only. Clicking a checklist item does not automatically make changes to your journey. You will need to apply the changes manually within the Journey builder.
Updated about 3 hours ago