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Campaign Insight Generator with Audience Level Insights

Turn campaign performance into clear audience intelligence with our Audience Level Insights.

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Overview

The Campaign Insight Generator with Audience Level Insights helps you go beyond basic campaign metrics. It helps you understand who responded to your campaigns, why they performed the way they did, and where your biggest opportunities lie.

Instead of only seeing opens, clicks, and conversions, you can now explore campaign performance through the lens of real customer segments such as:

  • High-value vs low-value users
  • New vs repeat buyers
  • Active vs Inactive users
  • High-intent users who were never targeted

Key Benefits

With Audience Level Insights, you can:

  • Understand whether conversions came from loyal customers, first-time buyers, or low-value segments.

  • Instantly identify high-intent users (like add-to-cart users) who were never targeted.

  • Spot inert or over-targeted users who are receiving messages but not engaging.

  • See campaign overlap across segments and reduce over-messaging.

  • Build smarter retargeting and personalization strategies backed by real data.

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Prerequisites

  • You have access to the Insight Agent (Co-marketer panel) in Netcore

  • Your account has:

    • Campaign data
    • CRM attributes (lifecycle stage, customer tier, etc.)
    • Behavioral events (opens, clicks, purchases, add to cart, etc.)

Audience insights work best when your CRM and event data are well-integrated.

Refer to the given document to know where to find Insight Generator and how to enable it.

Workflow

Interact with the Insight Agent just like you normally do, by asking questions about your campaigns.

The difference is: It now analyzes who the results came from, not just what happened.

It automatically connects your Campaign performance, CRM attributes, User behaviour & Channel engagement. It responds with Segment-level breakdowns, Opportunity alerts, Clear recommendations & options to create a segment or download the audience

Audience-Level Insight Types

Refer to the given table to know how you can explore and control through your questions.

Insight AreaWhat You Can AnalyzeExamplesWhat You Get
Audience BreakdownsCampaign performance by different audience dimensions such as:
• Customer value tiers (High / Medium / Low)
• Lifecycle stages (New, Repeat, Lapsed, Churn-risk)
• Engagement status (Active, Inert)
• Channels (Email, WhatsApp, SMS, Push)
• Purchase behaviour
• Affinities and interests		• “Break this campaign down by lifecycle stage.”
• “Which customer tier generated the most revenue?”
• “How did repeat buyers perform compared to new users?”		• Segment-wise performance metrics
• Clear view of who is driving results
• Insights into which audiences respond best
High-Intent & Missed UsersUsers who showed strong buying signals but were not included in campaign targeting (for example, add-to-cart or product viewers)• “Show me add-to-cart users who were not targeted.”
• “Who viewed products but never received this campaign?”		• Identified high-intent audience groups
• Estimated revenue opportunity
• CTA to Create Segment or Download List
Audience Health & OverlapHow frequently the same users are being targeted across campaigns and journeys• “How many campaigns targeted the same users last week?”
• “Which segments are over-messaged?”		• Campaign overlap insights
• Identification of over-targeted segments
• Signals of potential audience fatigue

Common Use Cases

Refer to the table below to know the real-world marketing scenarios that show how this feature fits into daily workflows.

Use CaseProblemKey InsightBusiness Impact
Post-Campaign Review & QBRLeadership wants to know who actually drove resultsRevenue mainly came from high-value, repeat customers while inert users wasted sendsStrong, insight-backed QBR narrative, VIP targeting, Build actionable segments like:
– VIP customers
– Inert audience exclusions
Hidden Revenue DiscoveryHigh clicks but low conversionsMany high-intent users were never targetedNew retargeting segments, immediate revenue recovery
Fatigue & Channel OptimizationFalling engagement and open ratesOverlapping campaigns and wrong channel usageLower fatigue, better channel mix, higher engagement

Updated about 1 hour ago