Overview

Meta now delivers WhatsApp marketing messages through an auction instead of a flat rate. With Max Pricing, set the most value you are willing to pay per delivered message, and Meta charges that amount or less to win a delivery slot, never more than your cap.

In Netcore, this gives you pricing options when you build a marketing template and delivery cost control when you launch a campaign. Pick between standard pricing to keep Meta's flat rate, or optimized pricing to set your own max price, preview a delivery estimate before you commit, and adjust the amount later without sending the template back for approval.

For the explanation of the auction and how bidding works, see the Why Optimized Dynamic Pricing document.

# Set Price for WhatsApp Template

1. Log in to the Netcore CE dashboard and navigate to Content > WhatsApp to create a new template.

Refer here to learn how to create or use an existing template.

2. Build your template using the different sections of the template creation, like text, header, footer, and buttons and click SAVE AND SUBMIT. On the review approval page, enter the following details:

When the Category = Marketting and Meta has enabled Optimized Dynamic Pricing on the WABA ID,

Select the delivery cost per message between:

• Standard cost per message: It uses Meta's current flat rate, which is ₹0.86 for everyone.
• Optimized cost per message: This lets you set your own max price for the auction.

Optimized Cost Per Message

Enter the optimized rate you are willing to pay per message. The form shows a delivery estimate so you can see what that rate buys before you commit.

For example, an optimized rate of ₹2 shows an estimated spend of about ₹2,000 for 1,000 users, along with the nearest delivery estimate for that rate. Adjust the rate until the estimate works for you.

3. Click Send for Approval for template approval to Meta.

Launch Campaign With Optimized Pricing

1. Navigate to the WhatsApp Template listing page and click on the three dots on the template you want to use and click use in campaign.
2. Create a campaign with the below section:
   • Setup: Ensure you select the same WABA ID while sending for approval to Meta.
   • Audience
   • Content
   • Schedule

Refer here to learn how to create a campaign using a WhatsApp template. On the Content section, select the optimized-pricing template created earlier. The Delivery optimization section shows the maximum optimized cost for the selected template. You can set the delivery cost using either control, and any change you make is reflected in the other automatically.

Refer to the table below to understand the Delivery Optimization fields and sample value.

3. Complete campaign set up and click SAVE AND PREVIEW and SAVE & PUBLISH to send the campaign.

Update Optimized Amount

Meta allows to change only the optimized price without sending the template back for approval, so you can experiment with your bid. When you update the amount, every campaign using that template is affected, so the change is confirmed in two steps.

• Open the template and edit the optimized amount, for example from ₹0.90 to ₹1.
• A confirmation popup lists the campaigns this change will impact. Review it and confirm you want to proceed.
• Enter the new amount and save. Every listed campaign updates to the new amount.
• Everyone in the panel with access to these campaigns receives an email confirming the amount was updated.

Use Case: Festive Sale

You are running a time-sensitive festive sale and you have to send a marketing offer to 50,000 customers on WhatsApp. Since the sale ends soon, for a strong delivery, so you are willing to pay a little above standard to win more slots.

.1. You start by build the template with optimized pricing.

• Start by creating the marketing template with your offer copy, image, and a call-to-action button.
• You select the Marketing category, choose Optimized cost per message, and enter an optimized rate of ₹0.90, slightly above the ₹0.86 standard to push delivery.
• The delivery estimate updates as you type, so you can see what ₹0.90 buys before you commit. You click Send for Approval. Once approved, the template carries a maximum optimized cost of ₹0.90.

2. Create a campaign and select that approved template. Because it uses optimized pricing, the Delivery optimization section appears and shows the maximum optimized cost for the template is ₹0.90.
3. You pick your audience of 50,000 and set any exclusions as usual. In Delivery optimization, you set a Delivery boost multiplier of 1.25.

The Effective delivery amount sent to Meta updates to ₹1.125 per user and ₹1,125 per 1,000 messages, so your spend is capped at roughly ₹56,250 for the full audience.

4. Open Meta reach estimate to confirm the reach looks right, then schedule and send.

Meta runs the auction for each message. For every delivery, you pay the cost to win that slot or your ₹1.125 cap, whichever is lower, and never more.

A week on, you want to experiment with a higher bid for the next send. You open the template and change the optimized amount from ₹0.90 to ₹1.00. A popup lists every campaign this change will affect, you confirm, and all of them update to the new amount. Everyone in the panel with access gets an email confirming the change. The template does not go back for approval.

Troubleshoot and FAQ